Performance Marketing Manager

Our Purpose

Scheduling isn’t simply filling shifts. It’s finding the sweet spot that enables businesses to grow and team members to enjoy the perfect work/life balance.

At Planday from Xero, we aim to use Agentic AI to build a future where managers seamlessly can free up invaluable time for their business and teams. We’re not just building software; we’re on a mission to make shift work more human, to change work/life balance from a luxury to a reality for all shift workers. We’re using advanced technology to help humans reach their full potential. At work and in life.

Founded in 2004, Planday is headquartered in Copenhagen, Denmark and helps create perfect schedules for hundreds of thousands of users across the world. Planday was acquired by Xero in 2021.

We are looking for a Performance Marketing Manager to lead and evolve our performance marketing function across regions.

This is a high-impact role for an experienced performance marketer who combines strategic thinking with hands-on execution, bringing deep expertise in paid acquisition and a strong understanding of full-funnel growth in a B2B SaaS environment.

You will act as the central connector between brand, regional marketing, partnerships, and our external performance agency, ensuring performance marketing not only drives demand, but also improves conversion and contributes directly to pipeline and revenue.

You will be responsible for ensuring performance marketing effectively connects local brand awareness and demand creation (TOFU) through to conversion and revenue (MOFU/BOFU), adapting strategies to reflect market-specific dynamics, verticals, and customer behaviour across geographies.

Success in this role will come from building a scalable, insight-driven performance engine that drives measurable business growth across markets, within our ICP and target segments:

Performance Strategy & Planning

Channel Performance & Optimisation

Demand, Conversion & Insights

Agency & Stakeholder Management

Technology & Tracking

Leadership

• Experience: 7+ years experience in performance marketing, ideally within B2B SaaS
• Strategic mindset: Strong ability to translate business goals into scalable performance strategies
• Performance expertise: Proven track record of driving pipeline and revenue growth through paid channels
• Full-funnel understanding: Experience connecting brand, demand generation, and conversion (TOFU → MOFU → BOFU)
• Multi-market experience: Experience adapting strategies across different geographies and market maturities
• Collaboration: Skilled at influencing and aligning cross-functional teams (Sales, Brand, Partnerships, RevOps)
• Data-driven: Confident in using data and insights to optimise performance and communicate impact
• Agency management: Experience managing and scaling external agency relationships
• Communication: Excellent written and verbal communication skills; comfortable presenting to senior stakeholders
• Tools: Familiarity with Salesforce, marketing automation platforms (SFMC/HubSpot), analytics and attribution tools
• Mindset: Self-starter with strong ownership, adaptability, and curiosity to test and learn in a fast-paced environment

Finally, our offices are not just workplaces (although they are pretty nice and well-located, we have to say!). Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work.

At Planday, we firmly believe that diversity and inclusion are the cornerstones of innovation and a vibrant workplace culture, and we highly value the strength that diverse backgrounds offer.

As an equal opportunity employer, we strive to create an equitable experience for all our candidates throughout the process. Please let us know if you need reasonable accommodation during the application or interview process.

All applicants will be considered for employment without attention to any personal characteristics.