growth marketing manager

Oviva builds an AI-powered chronic care platform. Its digital programmes help people manage weight-related illnesses and improve their health, confidence, and quality of life.

• Identify and validate new patient acquisition channels, expand existing channels, and improve conversion through personalized landing pages and lead surveys
• Monitor advertising platform changes, competitors, market developments, and trends in existing and potential channels
• Build commercial business cases for testing initiatives, defining target scale and acceptable Cost Per Lead boundaries
• Design testing methodologies and integrate automated tools or AI applications to establish best practices
• Launch agile experiments to validate growth hypotheses and define long-term operational plans once lead volume and scalability are proven
• Move initiatives forward quickly, sourcing freelance talent or using AI tools when internal capacity is stretched
• Lead the end-to-end strategy for scaling initiatives from ad view to conversion
• Define operational infrastructure, create training documentation, and onboard team members to manage mature channels
• Collaborate with marketing colleagues and external teams, sharing insights and best practices and contributing to cross-functional projects
• Find and involve suitable experts and agencies for new channels and initiatives

• Proven experience managing data-driven marketing initiatives and scaling paid digital acquisition channels from inception to maturity
• Experience with rapid experimentation across new channels and conversion rate optimization
• Ability to build data-driven financial business cases and translate commercial goals into actionable roadmaps
• Experience balancing customer acquisition growth with Cost Per Lead targets and improving business metrics using analytical insights
• Analytical mindset and technical expertise in growth automation workflows, data visualization tools, and AI tools
• Ability to work effectively in ambiguous, fast-moving environments and execute quickly
• Ability to launch baseline experiments to validate growth hypotheses and transition successful pilots into structured processes
• Bachelor’s degree in economics, statistics, (business) informatics, or a related field
• At least 5 years of experience in performance marketing or growth hacking
• German C1+ and fluency in English
• Будет плюсом: Experience with performance marketing regulations in healthcare or the German digital health application sector, an established network of digital marketing experts, freelancers, and agile agencies, preferably experience in a B2C startup environment

• Competitive salary (shared in the first screening call) and benefits
• Flexible working options, including remote working
• Personal learning budget and development plans
• Home working allowance