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performance marketing manager

ориентир по рынку
вакансия зп не указана
в среднем 134 500 ₽
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описание

SpeakApp AI turns conversations from meetings, calls, lectures, interviews, and voice notes into knowledge, helping people and AI agents get work done. It builds a profitable and scalable AI business with AI at the core of its product and daily work.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

задачи

  • Launch, manage, and optimize Meta Ads campaigns, with occasional work on other paid acquisition channels
  • Monitor budgets, CAC, revenue, payback, retention, and LTV
  • Scale successful campaigns and diagnose performance issues
  • Support the creative team with structured testing, performance reports, and actionable insights
  • Analyze results across advertising platforms, payment data, and internal analytics
  • Monitor pixels, Conversion API, payment events, attribution, and data quality
  • Contribute acquisition expertise to landing pages, web funnels, and A/B tests with the wider team
  • Use AI and automation to improve acquisition, analysis, and reporting efficiency
  • Gradually take ownership of campaigns, budgets, and acquisition projects

требования

  • 3+ Years of hands-on performance marketing or user acquisition experience
  • Strong practical experience with Meta Ads
  • Experience with mobile subscription apps
  • Good understanding of CAC, ROAS, payback, retention, and LTV
  • Experience with creative testing and performance analysis
  • Basic understanding of pixels, attribution, conversion events, and server-side tracking
  • Confidence working with spreadsheets and performance reports
  • Ability to independently investigate problems and propose solutions
  • Good written and spoken Russian for internal communication
  • Working English for audience research and English-language advertising and creatives
  • Будет плюсом: experience with additional acquisition channels, web-to-app funnels, Meta Conversion API, Stripe, MMPs, product analytics, or BI tools; experience using Codex, Claude Code, or similar AI tools for automation, analysis, reporting, research, landing pages, integrations, or technical problem-solving

условия

  • Remote work or an office in Belgrade
  • Startup environment with significant budget responsibility, interesting tasks, and freedom to experiment

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