Paid Search Manager

Role: Paid Search Manager

Function: Paid Search | Google Ads | New Customer Acquisition

Responsibility: Drive profitable new customer growth for our DTC clients

Reports to: Head of Paid Search

Location: London (minimum 2 days per week in our Chalk Farm office)

Soar Group drives new customer revenue for DTC e-commerce brands through Meta, Google, TikTok and Performance Creative. We build client relationships around strategic partnership, commercial leadership and the outcomes we create.

As Paid Search Manager, you'll own Google Ads strategy and delivery for a portfolio of challenger DTC brands, managing monthly budgets of £15k to £150k per client. Your job is to make Google a profitable source of new customers and earn the client's trust in how their budget is invested.

You'll join a Paid Search team of five, reporting to our Head of Paid Search, with significant opportunity to help shape the department as it grows. You'll work closely with each client's Growth Strategist, who owns paid social spend, offer strategy and conversion strategy, with your input.

New customer acquisition

Client leadership and budget ownership

Cross-functional growth planning

Account delivery and department development

• A proven track record managing Google Ads for DTC e-commerce brands, with hands-on experience of non-brand Search, Shopping and Performance Max.
• Specific examples of non-brand and PMax strategies that delivered incremental new customer growth — you can explain your hypothesis, what you changed, how you measured it, and the commercial result.
• Experience managing budgets comparable to £15k to £150k per month, balancing growth ambitions with acquisition efficiency and profitability.
• Experience leading client strategy and performance conversations, making budget recommendations, and building trust through periods of both growth and underperformance.
• A strong understanding of DTC unit economics, including acquisition cost, product margins, average order value and repeat purchase behaviour. CPG experience is particularly relevant.
• Confidence using Google Ads, Google Merchant Center, GA4, Shopify reporting and attribution tools to diagnose performance and make decisions, with a clear understanding of their limitations.
• Experience working across paid social, creative and conversion teams, managing multiple accounts and keeping priorities, delivery and communication organised.
• A view of Google as a new customer acquisition channel — assessing performance through new customer revenue, acquisition economics and evidence of incremental impact, and able to explain what the results mean for the client's business.
• Comfort leading the client conversation and doing the detailed account work that makes your recommendations credible.
• Full ownership of outcomes — raising problems early, bringing a recommendation and following through.
• A low-ego approach — challenging assumptions constructively and welcoming input from the Growth Strategist and wider team.
• Genuine curiosity about DTC growth, and the habit of turning what you learn into better decisions for clients.

• 25 days holiday plus public holidays, an extra paid day off on your birthday, and an additional day per year after 2 years' service (up to 30 days)
• Private health insurance (Vitality) and 50% off gym memberships
• Life insurance including unlimited 24/7 GP access
• Cash plan claim back dental, eye care, physiotherapy and counselling costs
• Company pension
• Hybrid working, plus the option to work abroad for up to 30 days at a time
• Professional development support
• Regular team socials and a peer-to-peer kudos/rewards system