Paid Media Specialist - BYD & Denza BeLux

Paid Media Specialist - BYD & Denza BeLux

Brussels, Belgium | Full-time | Marketing

As Paid Media Specialist (Offline), you plan, buy and activate our offline visibility for BYD and DENZA in Belgium and Luxembourg: television, radio, out-of-home, print, and high-footfall locations such as shopping centres where we open pop-up stores. You negotiate with media owners and partners, make sure every euro works, and turn brand exposure into traffic, leads and test drives. Online paid media (Google Ads, Meta Ads, website, social media) is handled by our Digital Marketing team, and you work hand in hand with them.

• Offline media planning: Build and manage media plans for TV, radio, out-of-home and print across Flanders, Wallonia, Brussels and Luxembourg, aligned with the national campaign calendar and brand guidelines.
• Buying and negotiation: Negotiate rates, formats and added value with broadcasters, media owners and sales houses, and steer our media agency to get the best value.
• Pop-up stores and shopping centres: Identify and secure high-footfall locations, negotiate terms with shopping centre operators, and plan pop-up store openings (concept, vehicles, staffing, logistics) together with Events, Sales and our dealers.
• Partnerships: Develop media partnerships, sponsorships and local activations with radio, TV, shopping centres and other partners that bring visibility and leads.
• Budget and governance: Steer the offline media budget, pacing, purchase requests and invoices, and make sure all campaigns respect brand and advertising rules.
• Online and offline integration: Coordinate with the Digital Marketing team so that offline and online campaigns reinforce each other and carry one consistent message.
• Measurement and reporting: Track reach, footfall, leads, test drives and cost per lead, run post-campaign analyses and report with recommendations.
• Market watch: Monitor competitor media investments and new media and activation formats.

• Experience: 3 to 5 years in media planning and buying, on the agency or client side, ideally in automotive, retail or another high-consideration sector, with hands-on experience in offline channels.
• Market knowledge: Good knowledge of the Belgian media landscape in both language regions and of audience measurement. Experience with experiential marketing, events or pop-up stores is a strong plus.
• Skills: Strong negotiation, analytical, budget and project management skills.
• Languages: Fluent in French and Dutch, with professional English as the corporate language.
• Tools: Comfortable with media planning and measurement tools, Excel and reporting dashboards.
• Mindset: Hands-on, creative and deal-oriented, with strong collaboration skills.
• Mobility: Driving licence B and willingness to visit locations and partners across Belgium and Luxembourg.

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD BeLux located in Brussel, Belgium. BYD offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

DENZA is BYD Group's premium brand for electric and plug-in hybrid vehicles, founded in 2010 and now entering Europe. In Belgium and Luxembourg, we are building a premium brand, a high-quality retail network and a customer experience that lives up to one of Europe's most demanding markets.