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описание
As the Digital Marketing Manager at BYD UK, you will be the core driver of our digital customer touchpoints. You will oversee end-to-end digital infrastructure—spanning official website strategy, UI/UX optimization, CRM lead generation workflows, and email marketing automation.
This is a high-impact, hands-on role designed for a self-starter who thrives without heavy agency dependency, seamlessly coordinates cross-border teams (UK, Netherlands, and China HQ), and bridges digital initiatives directly with local sales performance.
задачи
1. Website Development Strategy & Cross-Border Collaboration
Formulate and execute local web strategy, aligning digital assets with UK market objectives.
Coordinate closely with developer and product teams in China HQ and European regional hubs (Netherlands), maintaining strong cross-cultural working relationships and project alignment.
2. Site Maintenance & Technical Operations
Manage day-to-day website health, performance optimization, and rapid bug fixing/debugging.
Monitor web analytics, SEO performance, site speed, and user journey flow to boost on-page conversion rates.
Serve as the digital bridge between Marketing and Sales teams to ensure timely lead qualification, smooth hand-offs, and commercial alignment.
требования
Experience: 5+ years of digital marketing experience, ideally within a top-tier technology company, automotive OEM, or leading digital agency.
Agency Background: Prior digital/creative agency experience is strongly preferred (bringing speed, client-facing ownership, and versatile execution).
Hands-on & Independent: Proven track record of independently executing projects from strategy to roll-out with minimal agency reliance.
Technical & Operational Acumen: Proficient with CMS platforms, modern web dev workflows, web analytics (GA4/GTM), CRM lead architecture, and marketing automation tools.
Global Collaboration: Excellent interpersonal and stakeholder management skills; proven ability to bridge operational differences across multicultural teams (UK / Europe / China HQ).
Language Skills: Fluent English (professional working proficiency); Mandarin Chinese proficiency is an advantage for direct collaboration with HQ engineering teams.
условия
Performance and experience based competitive remuneration, pension plan.
25 holidays + option to purchase 5 extra holidays.
Commuting allowance.
Department & company wide teambuilding events.
An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏
