Visa is seeking a commercially driven leader to lead and grow Marketing Services across the UK, Ireland, Nordics and Baltics. As a member of the Europe Marketing Services leadership team, this role will define the cluster strategy, operating model and commercial agenda to drive revenue growth and profitability in support of Visa's 2030 ambitions.
The role is responsible for expanding client adoption of Visa's Marketing Services capabilities, including marketing advisory, data and insights, sponsorship activation, creative services, media and lifecycle marketing. Working closely with Sales, Visa Consulting & Analytics, Product, Finance and regional teams, the successful candidate will strengthen client partnerships and unlock new growth opportunities across the cluster.
The ideal candidate will be a senior commercial marketing leader with experience scaling multi-market businesses, leading P&Ls and developing high-performing teams. They will bring strong executive presence, strategic thinking and a client-centric approach, with the ability to balance regional priorities and local market needs.
Reporting to: Vice President, Europe Marketing Services
Strategic & Cluster Leadership
Define and lead the UKI, Nordics and Baltics Marketing Services strategy, translating European and global priorities into a clear cluster vision, roadmap and execution plan.Shape a scalable go-to-market model across the cluster, balancing the scale and complexity of UKI with the local-market requirements of the Nordic and Baltic markets.Identify, incubate and scale new capabilities, solutions and business models in partnership with European and global teams.Act as a senior thought leader and ambassador for Marketing Services within Visa and with clients, partners and the wider ecosystem.Represent UKI, Nordics and Baltics in European and global leadership forums, driving alignment, innovation and knowledge exchange.Financial Ownership & Growth Management
Hold full accountability for the UKI, Nordics and Baltics Marketing Services P&L, including revenue growth, cost management, pricing, pipeline health and margin optimization.Lead annual planning, forecasting and performance reporting for the cluster in close partnership with Finance and market leadership.Establish clear KPIs and performance-management disciplines to build a predictable, high-quality pipeline and deliver profitable growth.Prioritize resources and investments against the highest-value client opportunities, with clear accountability for commercial outcomes.Proactively identify and mitigate commercial and delivery risks while accelerating high-impact growth opportunities.Client Engagement & Business Development
Partner with Sales and market leadership to position Marketing Services as a strategic growth lever for issuers, merchants, acquirers, fintechs and strategic partners across the cluster.Lead the most complex client engagements, executive-level conversations, strategic pitches and high-value RFPs, articulating Visa’s differentiated value proposition.Drive a cohesive One Visa client approach with Visa Consulting & Analytics, Product and other value-added services teams, creating integrated solutions that maximize client impact and Visa revenue.Build and maintain senior relationships with priority clients, agencies and ecosystem partners across UKI, the Nordics and the Baltics.Develop an account-led approach to origination, cross-sell and reapplication, scaling successful solutions across markets while retaining local relevance.Solutions, Delivery & Client Impact
Oversee the development and delivery of insight-led client solutions across advisory, data and insights, creative, media, lifecycle marketing, sponsorships and end-to-end campaign execution.Ensure engagements are designed around clear client business challenges, measurable outcomes and robust effectiveness frameworks.Champion the use of data, technology, automation and AI-enabled marketing capabilities where they create meaningful client and business value.Ensure consistent quality, governance, contractual discipline and delivery excellence across the cluster.Team Leadership, Talent & Operations
Build, lead and inspire a high-performing, inclusive and accountable multi-market Marketing Services organization.Create a strong operating model across UKI, the Nordics and the Baltics, with clear roles, decision rights, resource allocation and performance expectations.Invest in talent development, succession planning and capability building, particularly in commercial leadership, consultative selling and strategic marketing.Drive operational excellence through standardized processes, best-practice sharing and continuous improvement while retaining flexibility for local market needs.Foster a collaborative culture across Sales, Finance, Marketing, Visa Consulting & Analytics, Product and European capability teams.
