marketing manager in FMCG

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• Plan, develop, and manage the hygiene products category from scratch
• Build the product assortment and ensure it meets market demand
• Introduce products to pharmacy chains, retail chains, and wholesale channels
• Negotiate commercial terms, prices, margins, and product placement with retail chains and potential partners
• Find new clients and sales channels and develop partnerships
• Plan and implement brand awareness and sales promotion activities
• Manage product prices, trade margins, and profitability
• Analyze sales, expenses, revenue, and profitability (P&L)
• Develop and plan the advertising and promotion calendar and evaluate its results
• Monitor the market, competitors, consumer behavior, and prices
• Monitor inventory, demand, and product availability in coordination with relevant departments
• Report periodically to management on sales results, key metrics, and the category’s development

• Higher education in business administration, marketing, economics, or a related field
• At least 5 years of FMCG experience as a category manager, brand manager, or in a similar commercial role
• Experience working with pharmacy chains, retail chains, and/or wholesale partners
• Experience launching new products and developing sales channels
• Knowledge of financial and commercial metrics, pricing, and margin management
• Experience independently managing P&L or thorough knowledge of its core principles
• Advanced MS Excel skills, including data analysis and reporting
• Knowledge of Georgian, Russian, and English
• Ability to work independently and make decisions
• High sense of responsibility, initiative, and results orientation
• Strong commercial and analytical thinking
• Negotiation and partnership management skills
• Strong hands-on planning and execution skills
• Ability to prioritize and manage multiple processes in parallel
• Flexibility, initiative, and adaptability to change
• Strong accountability for goals and results

• Opportunity to develop a new commercial category from scratch
• A high-responsibility role with freedom to make decisions
• Professional development opportunities
• Results-oriented work environment where initiatives and achievements are valued