marketing manager in B2B SaaS & payments

Ruby Labs creates and operates consumer products across the health, education, and entertainment industries. The team is building a payment orchestration platform that helps businesses manage and optimize payments across multiple providers, regions, and products.

• Own the product website as an acquisition and conversion channel; improve positioning, messaging, information architecture, and copy
• Build and launch landing pages for products, use cases, industries, campaigns, and competitors
• Improve visitor-to-lead and lead-to-demo conversion through experimentation, A/B testing, and conversion-rate optimization
• Analyze visitor behavior and funnel drop-offs; maintain and update marketing pages using web, no-code, and AI tools
• Collaborate with product and engineering teams on deeper technical changes
• Build and operate the product’s content engine across the blog, industry insights, guides, case studies, research, product content, and newsletters
• Turn internal expertise from product, engineering, and payments teams into external content
• Develop narratives on payment orchestration, payment performance, routing, retries, fraud, subscriptions, and related topics
• Create educational and commercially oriented content, repurpose ideas across formats and channels, and maintain high messaging and content quality
• Own social media, with LinkedIn as the primary channel, and execute the company content strategy
• Build the public presence of company leadership and subject-matter experts; create executive thought-leadership content
• Identify industry conversations, trends, and opportunities; grow a relevant audience of payments, fintech, product, and technology decision-makers
• Build product visibility in the global payments and FinTech ecosystem
• Identify opportunities for media coverage, expert commentary, interviews, podcasts, newsletters, industry publications, conferences, panels, webinars, awards, rankings, and partnerships
• Build relationships with journalists, creators, communities, and industry platforms
• Position the company and its leadership as credible voices in payment orchestration and payment infrastructure
• Track competitor narratives and identify opportunities to join relevant industry conversations
• Own organic acquisition; conduct keyword, competitor, and search-intent research
• Build content clusters and high-intent commercial and competitor pages around high-value payment topics
• Manage on-page, technical, and content SEO; develop backlink and external distribution strategies
• Improve visibility across Google and AI-driven discovery platforms, including ChatGPT, Perplexity, and Gemini
• Track organic traffic, rankings, visibility, leads, and pipeline from search
• Build and optimize acquisition funnels from first interaction to qualified opportunity
• Develop landing pages, lead magnets, reports, webinars, and other acquisition assets
• Build email nurturing and lifecycle campaigns; implement marketing automation and lead-routing workflows
• Experiment with inbound, paid, partnership, community, retargeting, and outbound-assisted acquisition
• Work with Sales to improve lead quality and conversion; identify channels that can generate qualified pipeline
• Own marketing analytics and attribution; track website traffic, acquisition sources, conversion rates, qualified pipeline, marketing-sourced and marketing-influenced pipeline, SEO, content and campaign performance, and CPL/CAC where applicable
• Build marketing performance dashboards and reporting
• Run structured growth experiments through hypothesis, launch, measurement, learning, and iteration; prioritize measurable business outcomes over vanity metrics
• Use AI across marketing workflows, including research, content creation and editing, SEO research, visual creation, video production, landing-page development, content repurposing, data analysis, outreach personalization, automation, and reporting
• Create reusable AI workflows and automations; evaluate tools that improve marketing quality, speed, or scale
• Personally ship landing pages, content, campaigns, and experiments; use data to decide what to scale or stop
• Proactively identify opportunities, turn complex technical products into clear narratives, and use AI to increase speed and output without sacrificing quality

• At least 4 years of hands-on experience in growth, content, digital marketing, or demand generation
• Experience in B2B SaaS, FinTech, Payments, DevTools, infrastructure, or another technical startup environment
• A strong portfolio of marketing initiatives personally built or owned
• Demonstrated results in organic traffic growth, qualified leads, pipeline, conversion improvements, audience growth, or content and campaign performance
• Strong understanding of B2B acquisition funnels and complex sales cycles
• Excellent written English and strong copywriting skills
• Strong understanding of positioning, messaging, and content strategy
• Practical experience with SEO and website conversion optimization
• Experience with marketing automation, CRM, and analytics platforms
• Strong understanding of LinkedIn and B2B content distribution
• Ability to work independently with minimal supervision
• Strong hands-on experience with modern AI tools
• Comfortable working in a fast-moving environment with a high degree of ownership
• Будет плюсом: experience in payment orchestration, payments infrastructure, payment processing, FinTech, billing, subscriptions, fraud or risk platforms, or API-first SaaS; experience at a high-growth startup with a strong content and media presence; experience building a marketing function or major acquisition channel from an early stage; experience with HubSpot, Webflow, Framer, GA4, Google Search Console, Ahrefs, Semrush, Clay, Apollo, Zapier, Make, or similar platforms; experience building marketing workflows with ChatGPT, Claude, Perplexity, Cursor, or other AI tools; experience with PR, podcasts, industry media, events, or executive thought leadership; an existing network in the payments or FinTech ecosystem

• Remote work environment with the freedom to work from anywhere, anytime
• Unlimited paid time off
• Paid national holidays
• Company-provided MacBook for employees who need one
• Flexible Independent Contractor Agreement, offering flexibility, autonomy, entrepreneurial opportunities, tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere
• Applicants may be located in any country within approximately ±4 hours of CET
• Application review typically takes 3 to 5 days, but may take longer due to application volume
• Interview process: recruiter screening (40 minutes) and final interview (60 minutes)
• Independent contractor agreement