marketing director in iGaming

Playnetic is evolving its business strategy and brand vision in the iGaming market.

• Develop and implement a comprehensive marketing strategy aligned with the CEO’s long-term vision and business goals, covering all marketing verticals
• Grow Playnetic’s brand identity and market position, ensuring consistency across marketing pillars and communication platforms
• Establish and manage the annual marketing budget, and work with the CEO and CFO on quarterly financial planning and forecasting to maximize spending efficiency
• Work with the Chief Product Officer and Games Studio team on go-to-market plans for game launches that support the roadmap and communicate the studio’s capabilities and game quality
• Collaborate with Commercial teams on partner and customer engagement initiatives, including sales collateral, communication materials, and promotional merchandise
• Manage marketing channels, including the website and social media, to increase brand and game visibility and communicate company growth
• Manage and deliver company events, including industry trade shows such as ICE and SBC, conferences, customer events, and employee events
• Create and deliver PR strategy, affiliate engagement, and media buying plans, including leadership profiling, game releases, press releases, feature articles, and speaking engagements
• Analyze SEO, Google Analytics, competitor monitoring, and other key metrics to identify and improve marketing channel engagement
• Partner with the HR Director to create and deliver content for employee engagement initiatives, internal communications, and Business Update Town Hall meetings

• At least 4 years of proven senior marketing experience, including hands-on strategic planning and delivery in the Gaming industry
• Strong planning and organizational skills, with the ability to execute multiple projects simultaneously in a fast-paced environment
• Ability to adapt quickly and calmly, solve problems, and adjust plans and delivery when needed
• Strong communication and management skills; confidence working with senior C-level leaders and Finance, Commercial, Technology, and Product teams
• Strong verbal and written communication skills, creative vision, and a hands-on approach to delivering ideas
• Experience managing and building strong third-party relationships with vendors, including PR agencies, trade show stand contractors, and marketing agencies
• Strong knowledge of digital marketing disciplines and CRM platforms, including WordPress and Google Analytics
• Strong presentation skills and proficiency with MS Office programmes

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