Marketing Channel Delivery Manager

The Marketing Channel Delivery Senior Manager is the UK lead for the effective planning, execution, governance and continuous improvement of priority marketing channels. Working across One Pfizer, the role connects brand strategy with high-quality channel delivery, ensuring customer communications are relevant, compliant, measurable and delivered on time and to budget.

The role is the local subject-matter expert for campaign delivery, HCP portals, customer permissions, two-way social communication and samples management. It advises marketing and omnichannel teams on how to translate customer strategy into practical channel plans and leads the UK implementation of global platforms, services and standards.

A defining part of the role is operational excellence: creating clear governance, improving end-to-end ways of working, strengthening supplier performance and using channel data to identify what works. The role balances pace and innovation with the standards required for compliant customer engagement, while building trusted relationships across UK, regional and global teams.

Channel Strategy, Planning & Execution

• Partner with brand, marketing and omnichannel teams to convert customer and business priorities into integrated channel delivery plans with clear outcomes, owners, milestones and measures.
• Lead the planning and execution of outbound email campaigns, ensuring briefs, content, audience, approvals, deployment and measurement are connected end to end.
• Advise teams on HCP portal strategy, structure and implementation, with above-brand oversight that improves customer experience and supports consistent governance.
• Own UK governance for customer ePermissions, supporting acquisition, consent management, data quality and reporting.
• Lead the rollout, oversight and scaling of compliant two-way social communication capabilities, with clear processes, controls and service standards.
• Provide robust oversight of samples management, ensuring a reliable, efficient and compliant service (dependent on business need).

Channel Governance & Service Excellence

• Ensure all relevant local approvals, legal and compliance requirements, global standards and operating procedures are met across channel activity.
• Oversee day-to-day service delivery and supplier performance across relevant channels, resolving issues and ensuring commitments are delivered on time and within budget.
• Make channel delivery simple for internal customers through clear service expectations, transparent prioritization and consistent communication.
• Enable efficient global-to-local content and channel deployment, adapting enterprise solutions to UK needs without unnecessary duplication.
• Direct the delivery of measurable campaign plans across customer touchpoints and journeys, maintaining focus on customer value, execution quality and business impact.
• Act as point of contact for Global Operations Service Centre (GOSC) to ensure alignment on RACI activities and future opportunities to enhance service delivery in partnership with the GOSC

Performance, Insight & Continuous Improvement

• Own the operational view of omnichannel performance, ensuring KPI definitions and reporting are consistent with global standards and useful for UK decision making.
• Use channel performance data to identify improvement opportunities and recommend where activity should be scaled, changed or stopped.
• Establish operational metrics that show service quality, speed, adoption, efficiency and commercial effectiveness.
• Drive continuous improvement across workflows, governance and supplier delivery, reducing avoidable hand-offs, delays and cost.
• Demonstrate the value of Marketing Channel Delivery services through measurable outcomes and strong internal customer experience.

Transformation, Capability & Partnership

• Act as the primary UK interface for Marketing Channel Delivery, connecting local business needs with global capabilities and ensuring effective adoption of enterprise platforms, standards and services.
• Act as the UK channel delivery expert, providing clear advice on how to structure and implement effective omnichannel activity that enhances customer experience.
• Build capability across marketing and omnichannel colleagues through practical guidance, standards, playbooks and sharing of best practice.
• Create productive relationships across UK, regional, global and enabling teams, aligning stakeholders around decisions and removing barriers to delivery.
• Act as an active member of the MCD Community of Practice (CoP), sharing UK insights, learnings and best practices, while contributing to cross-market collaboration, capability building and the evolution of Marketing Channel Delivery across International markets.

• Significant experience in digital marketing, omnichannel delivery, marketing operations or a related commercial discipline, ideally within a regulated environment.
• Proven delivery of complex, cross-functional programmes and large-scale change from planning through implementation and sustained adoption.
• Strong working knowledge of campaign execution, HCP portals, consent and permissions, channel governance, performance measurement and digital customer experience.
• Ability to translate strategy into clear operating plans, prioritize competing demand and independently drive work to completion.
• Confidence working with metrics and KPIs to evaluate performance, generate insight and improve customer and business outcomes.
• Strong operational and supplier-management skills, with evidence of improving quality, efficiency and value.
• Credibility and influence across senior, cross-functional and international stakeholders, with a collaborative style that builds clarity and commitment.
• Demonstrated curiosity for digital innovation, emerging channels and evolving customer expectations.
• Bachelor’s degree or equivalent experience required; postgraduate business or related qualification preferred.

CORE COMPETENCIES

Demonstrates Business Acumen — Connects channel choices, execution quality and investment to customer and commercial outcomes.

Leads Change — Converts global direction and new capabilities into practical UK adoption while maintaining delivery continuity.

Acts Decisively — Prioritizes competing demand, resolves delivery barriers and makes well-reasoned decisions at pace.

Seizes Accountability — Owns channel outcomes, governance and service quality rather than activity alone.

Commits to ‘One Pfizer’ — Aligns UK delivery with enterprise standards, collaborates across boundaries and shares UK learning.

Work Location Assignment: Hybrid (some office presence is required)

Purpose

Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!