marketing analyst in digital channels

Andersen is a pre-IPO software development company providing full-cycle services. For over 19 years, it has helped enterprises and middle-sized firms worldwide transform their businesses by creating digital solutions with innovative technologies.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Set up, maintain, and troubleshoot tracking through Google Tag Manager;
• Configure and manage GA4 events, conversions, audiences, and e-commerce tracking;
• Set up Consent Mode v2 from scratch and audit existing implementations;
• Work with dataLayer implementation and provide technical requirements to developers when needed;
• Audit analytics setups and identify tracking issues, missing data, duplicates, and inconsistencies;
• Validate data across GA4, advertising platforms, CRM, and internal systems;
• Work with GA4 data in BigQuery and perform data analysis using SQL;
• Build and maintain dashboards and reports in Tableau, Looker Studio, Power BI, or similar tools;
• Analyze marketing performance across channels and identify trends, issues, and opportunities;
• Support PPC and marketing teams with attribution, conversion tracking, and campaign measurement;
• Create clear reports and provide actionable insights based on marketing data;
• Support the implementation of Meta Pixel, Conversion API, Google Ads conversion tracking, and other marketing tags;
• Participate in analytics architecture planning for new websites, campaigns, products, and markets.

• Have 3+ years of hands-on experience with GTM, including web and server-side, GA4, and Google Search Console;
• Prepare technical specifications for developers, including dataLayer schemas;
• Have experience implementing and troubleshooting e-commerce tracking;
• Understand UTM tracking, attribution, traffic sources, and conversion tracking;
• Have experience conducting analytics and tracking audits;
• Have basic SQL knowledge;
• Have experience with Tableau, Looker Studio, Power BI, or similar BI tools;
• Understand marketing metrics such as CAC, CPA, CPL, ROAS, Conversion Rate, AOV, and LTV;
• Translate data into business and marketing recommendations;
• Pay strong attention to detail and identify data inconsistencies;
• Have hands-on experience implementing Consent Mode v2 with a CMP such as CookieYes, Cookiebot, or Complianz;
• Have English at Intermediate+ level or above;
• Nice to have: BigQuery experience, Firebase experience, AppsFlyer or Adjust experience, Meta Conversion API experience, CRM/CDP data experience, marketing API experience, basic Python knowledge.

• Work from Anywhere principle;
• Worldwide locations;
• Mentoring and onboarding systems;
• Transparent performance review and assessment systems;
• Access to educational platforms, seminars, and practices;
• Stable and competitive salary;
• Extensive benefits package;
• Opportunities for specialist or managerial growth.