marketing analyst

inDrive is a global tech company that provides ride-hailing, freight and delivery, intercity travel, and financial services. Its products are designed to support fair pricing and positive impact in local communities.

• Own the analytical framework for CRM, promotions, loyalty programs, customer engagement, and lifecycle marketing initiatives;
• Evaluate promotional mechanics, personalized offers, discount strategies, coupons, cashback campaigns, referral programs, loyalty initiatives, and retention programs;
• Design, execute, and analyze A/B tests and multivariate experiments across CRM, Product, and Marketing channels;
• Define experimentation hypotheses, success metrics, statistical methodology, and rollout strategies;
• Measure incrementality and causal impact of marketing and promotional activities;
• Analyze customer behavior across acquisition, activation, engagement, retention, reactivation, and churn prevention;
• Build customer segmentation frameworks using behavioral, transactional, demographic, and predictive signals;
• Develop dashboards and automated reporting for promotional performance, CRM efficiency, customer engagement, retention, LTV, ROI, and business KPIs;
• Partner with Commercial and Pricing teams to evaluate pricing strategies, promotional investments, discount effectiveness, and business profitability;
• Build forecasting models for promotions, CRM campaigns, pricing initiatives, loyalty investments, and product changes;
• Develop business scenarios and estimate financial impact under different assumptions;
• Translate analytical forecasts, scenario modeling, and experiment results into commercial and marketing budget recommendations;
• Support annual and quarterly business planning through financial modeling, scenario analysis, budget planning, and investment prioritization;
• Identify optimization opportunities across customer journeys to improve conversion, retention, customer lifetime value, and profitability;
• Analyze third-party marketing channels, affiliate programs, strategic partnerships, and co-marketing initiatives;
• Measure the incremental impact and ROI of partnership programs, co-marketing activities, and third-party acquisition channels;
• Support the launch, setup, and scaling of new business verticals by defining KPIs, analytical frameworks, experimentation strategies, performance measurement, and success criteria;
• Provide data-supported strategic recommendations and present insights to senior stakeholders;
• Improve experimentation methodologies, attribution models, forecasting approaches, and marketing analytics best practices.

• 5+ Years of experience in Business Analytics, Marketing Analytics, Growth Analytics, CRM Analytics, or a related analytical role;
• Strong experience with CRM, loyalty programs, promotional mechanics, pricing incentives, discounts, cashback campaigns, referral programs, personalized customer journeys, and customer lifecycle management;
• Hands-on experience designing, executing, and evaluating A/B tests, multivariate experiments, incrementality measurement, and causal impact analysis;
• Excellent SQL skills and strong Python proficiency for statistical analysis, automation, forecasting, and predictive modeling;
• Experience with BI tools such as Power BI, Tableau, Looker, or similar;
• Strong understanding of customer segmentation, funnel analytics, retention analysis, customer lifetime value, attribution, and marketing effectiveness measurement;
• Strong understanding of statistical methods, experimentation frameworks, causal inference, forecasting, and predictive analytics;
• Strong understanding of P&L, unit economics, contribution margin, ROI, profitability drivers, and financial business metrics;
• Experience building business cases, financial models, forecasting scenarios, budget planning, and evaluating investment efficiency across marketing, CRM, pricing, and product initiatives;
• Ability to translate analytical findings into business recommendations and influence commercial decisions;
• Strong communication and stakeholder management skills across Product, Marketing, CRM, Commercial, Finance, Operations, and external partners;
• Nice to have: Previous experience in E-commerce, experience with Food Delivery, Dark Stores, RetailTech, Marketplaces, or other high-scale consumer digital businesses, experience with pricing, promotional discounts, commercial optimization, and pricing strategy analytics.

• Salary from 59 200 EUR gross;
• Access to mentoring, career consulting, and learning programs;
• Global Talent Exchange Program;
• Company-wide challenges, awards, sports activities, employee-led social impact, and volunteering projects;
• Co-financed language courses and internal speaking clubs.