marketing analyst

No description

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Audit and develop the end-to-end tracking chain from ads and site through Pixel/CAPI and CRM to deals and payments;
• Set up and maintain Meta Ads, Datasets, Events, and Conversions API, monitoring event delivery and quality;
• Keep UTMs, click IDs, deduplication, and data accuracy aligned across ads, site, and CRM;
• Find and fix data losses and discrepancies;
• Work with APIs, webhooks, n8n, and other integration tools;
• Debug tracking and independently identify where and why data delivery breaks;
• Monitor Meta changes and adapt the system proactively;
• Assess how tracking and attribution quality affect ad performance and business results;
• Prioritize improvements based on their impact on metrics;
• Work across marketing, product, and development.

• 5+ Years of commercial experience in web or marketing analytics and ad tracking; Middle+ level;
• Strong hands-on experience with Meta Ads Pixel, Events, and Conversions API;
• Solid understanding of attribution, UTMs, click IDs, and data flow from ads to CRM and final conversion;
• Experience with APIs, webhooks, integrations, and n8n or similar tools;
• Able to independently identify the root cause of tracking issues rather than only work from specifications;
• Able to assess analytics’ impact on business results, in addition to technical correctness;
• Basic understanding of GTM, dataLayer, and client-side tracking;
• Uses AI tools as part of daily work;
• English B1 or higher;
• Nice to have: Google Ads, GA4, server-side tracking, amoCRM / Kommo, SQL, Python / JavaScript, experience with other ad platforms.

• Full remote work on an international product;
• A pre-configured stack and clear onboarding;
• AI tools are part of the whole team’s workflow;
• Work on a large product with real data volume and complex funnels;
• Small team and short decision-making chains;
• Low bureaucracy; employees can propose improvements and drive them to implementation.