marketing analyst

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*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Audit and develop the end-to-end tracking chain from ads and site through Pixel/CAPI and CRM to deals and payments;
Set up and maintain Meta Ads, Datasets, Events, and Conversions API, monitoring event delivery and quality;
Keep UTMs, click IDs, deduplication, and data accuracy aligned across ads, site, and CRM;
Find and fix data losses and discrepancies;
Work with APIs, webhooks, n8n, and other integration tools;
Debug tracking and independently identify where and why data delivery breaks;
Monitor Meta changes and adapt the system proactively;
Assess how tracking and attribution quality affect ad performance and business results;
Prioritize improvements based on their impact on metrics;
Work across marketing, product, and development.

5+ Years of commercial experience in web or marketing analytics and ad tracking; Middle+ level;
Strong hands-on experience with Meta Ads Pixel, Events, and Conversions API;
Solid understanding of attribution, UTMs, click IDs, and data flow from ads to CRM and final conversion;
Experience with APIs, webhooks, integrations, and n8n or similar tools;
Able to independently identify the root cause of tracking issues rather than only work from specifications;
Able to assess analytics’ impact on business results, in addition to technical correctness;
Basic understanding of GTM, dataLayer, and client-side tracking;
Uses AI tools as part of daily work;
English B1 or higher;
Nice to have: Google Ads, GA4, server-side tracking, amoCRM / Kommo, SQL, Python / JavaScript, experience with other ad platforms.

Full remote work on an international product;
A pre-configured stack and clear onboarding;
AI tools are part of the whole team’s workflow;
Work on a large product with real data volume and complex funnels;
Small team and short decision-making chains;
Low bureaucracy; employees can propose improvements and drive them to implementation.

meta ads pixel conversions api attribution utm click ids apis webhooks n8n gtm datalayer ga4 sql python javascript

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