At Toloka AI we create data that powers leading GenAI models and innovations. We work with frontier labs, big tech, renowned AI startups, enterprises and non-profit research organizations worldwide. We use a combination of Experts + Crowd + Tech Platform to teach AI models to reason and evaluate their efficacy and safety.
Integrated marketing manager for AI solutions
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описание
задачи
- Build integrated campaigns across Toloka’s priority audiences, solutions, launches, and market moments with clear messaging and business goals
- Drive enterprise pipeline through coordinated ABM, content, events, paid, executive engagement, and outbound
- Accelerate self-service growth by improving acquisition, activation, and repeat usage among AI engineers and technical teams
- Orchestrate launches and market moments to create sustained awareness, engagement, and demand
- Maximize channel performance across events, paid media, web, email, social, and other campaign channels
- Test, learn, and scale by continuously optimizing audiences, messaging, creative, offers, and conversion paths
- Measure business impact across account engagement, pipeline, product adoption, acquisition, and category awareness
требования
- 6+ years of B2B marketing experience owning integrated demand-generation programs
- Experience marketing technical products, ideally AI, ML, developer tools, data, cloud, or enterprise software
- Proven ability to drive pipeline across both enterprise sales-led and self-service/PLG motions
- Experience marketing to technical audiences across channels including paid, events, content, ABM, and lifecycle
- Strong analytical, program management, and optimization skills
- Strong creative judgment with the ability to move quickly in a fast-changing environment
условия
- Условий в вакансии нет
навыки
Платформа данных для обучения ИИ-моделей.
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