product marketing manager for AI data solutions

Toloka creates data that powers leading GenAI models and innovations. It combines experts, crowds, and a technology platform to help AI models reason and evaluate their efficacy and safety, serving clients worldwide.

• Own positioning and messaging across priority products, audiences, and use cases, translating complex AI/ML capabilities into clear, differentiated customer value
• Define ICPs and priority use cases by turning customer, market, and sales insights into actionable segmentation and GTM recommendations
• Lead go-to-market strategy for launches, solutions, and strategic initiatives, including audience, messaging, proof, competitive narrative, enablement, and measurement
• Bring customer and market intelligence into the business to influence product, packaging, and GTM decisions
• Own competitive intelligence and equip teams with clear differentiation, battlecards, objection handling, and guidance on where Toloka should compete
• Develop customer proof through case studies, benchmarks, technical proof points, and quantified outcomes
• Enable Sales with messaging, pitch narratives, discovery tools, use-case materials, and ongoing feedback from customers and the field
• Shape thought leadership by turning Toloka’s technical expertise, research, and market perspective into compelling category narratives

• 6+ Years of B2B product marketing experience in AI, ML, developer tools, data, cloud, or another technical category
• Proven ownership of positioning, messaging, ICPs, launches, competitive intelligence, and sales enablement
• Strong understanding of enterprise buying motions and technical audiences
• Ability to translate complex products into clear customer value
• Strong customer research, market analysis, and communication skills
• Effective cross-functional leadership, ability to operate in ambiguity, create structure, and execute hands-on

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