head of PR and SERM in regulated markets

At VBET , reputation is our most valuable currency. With 10+ global licenses and a fully regulated business model, we operate at the highest tier of international standards. We are looking for a strategic Head of PR & SERM to build, protect, and amplify the VBET story across the media landscape and digital search environments.

• Develop and execute a cohesive PR roadmap that strengthens VBET’s credibility in both industry and mainstream media
• Build and nurture high-level relationships with journalists, editors, and key industry publications across our priority GEOs
• Monitor and manage brand presence in search results, implementing strategies to improve the share of positive mentions and sentiment
• Lead brand-led PR activations, cultural collaborations, and industry partnerships that elevate VBET beyond standard marketing
• Oversee the creation of press releases, executive interviews, and editorial placements that highlight our 10+ licenses and commitment to regulated gaming
• Proactively identify reputation risks and lead crisis communication efforts to protect the brand’s integrity
• Supervise external PR agencies and reputation management vendors to ensure global alignment and ROI

• 3+ years experience in PR, communications, or reputation management
• Experience in iGaming industry
• Experience managing media relations and brand storytelling
• Strong understanding of online reputation management (SERM)
• Experience launching brand partnerships or PR-led special projects
• Experience working with PR agencies and media networks
• Ability to coordinate multi-market communications

• The opportunity to shape the identity of a major global player in the digital marketing and iGaming space
• Opportunity to lead global brand and media operations
• Collaborative and data-driven environment