Head of media in content

More than 30,000 subscription apps run on Adapty: $5B in revenue tracked, 4B users served, 80B API calls a month. That’s one of the richest datasets in the app economy. Our mission is simple: make apps rich. We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile’s fastest-growing SaaS companies and aiming for number one worldwide.

• Build and run a daily content machine across the blog, LinkedIn, X, Telegram, Discord and our community – content plan, cadence, quality bar
• Produce flagship industry reports on Adapty data – the subscription-app equivalent of Sensor Tower’s reports – and make them the ones everyone quotes
• Come up with lead magnets people actually want: reports, benchmarks, tools, mini-sites, games
• Own distribution: repurposing, localization, syndication, PR, and paid promotion together with our growth team
• Launch new formats: podcast, video, newsletter
• Hire and lead the content team, with AI-native workflows from day one
• Own the numbers: reach, report downloads, MQLs and pipeline sourced by content

• 5+ years in content, 2+ leading it – you’ve built an operation that publishes daily across channels and formats, and grown its reach. Numbers ready
• You’ve produced data-driven research reports yourself, and they got quoted
• Distribution-first: one great piece is worth little without twenty ways to ship it
• You’ve hired and managed a content team and set up its processes, including localization
• Product mind: you invent lead magnets and interactive tools, not just PDFs
• AI-native: you use AI to multiply output without dropping quality
• Strong written English
• Будет плюсом: Background in mobile apps, adtech, martech or a data/analytics company; Multilingual content experience; Podcast or video production; A network in the app industry

• Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
• Exceptional compensation directly tied to your results.
• Direct communication and ownership. No bureaucracy, no politics, just impact.
• Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
• Professional support. Language learning, sports, health insurance, laptop coverage, and more.