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описание
Questions from the employer
1 Which verticals/product in traffic acquisition have you worked with ?
2 Which traffic sources do you have experience with? (Please indicate the approximate percentage breakdown of your experience by source, for example: Google — 10%, TikTok — 20%, Meta — 30%, etc.)
3 Which GEOs have you worked with?
4 What monthly advertising budgets have you worked with? (Please specify the average monthly budget, the maximum budget, or an approximate range.)
5 Which media buying models have you worked with, and why did you choose them?
6 Which of the channels have shown the most effectiveness in your practice and why?
7 Which monetization models have you worked with? (ad monetization, hybrid, subscription, in-app purchases)
8 Do you have successful experience launching traffic sources from scratch?
9 Do you have experience buying traffic through offerwall networks such as Tapjoy, Adjoe, MiAds, Kwai, etc.?
10 What are your goals and expectations for this position?
The team specializes in traffic acquisition and monetization, focusing on performance marketing. It develops its own mobile apps and monetizes them through large-scale traffic acquisition, purchasing Web and In-App traffic for Android and iOS. The team has a 12-person in-house creative team, a strong analytics team, and its own autobidder for traffic acquisition via platform APIs.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
задачи
Formulate the overall development strategy for the UA direction and identify new growth opportunities
Build systematic processes for purchasing and testing traffic sources
Develop the in-app direction and expand the pool of sources
Find, launch, and scale non-standard traffic channels, including TapJoy, Adjoe, MiAds, and Kwai
Analyze current sources, test new ones, and evaluate their effectiveness
Assess the potential of new traffic sources and implement them promptly
Formulate and test purchasing hypotheses, propose data analytics approaches, identify anomalies and growth opportunities, track creative performance, and draw optimization conclusions
Collaborate with creative and analytical teams
Manage a team of traffic managers, assign tasks, and monitor launches and results
Manage and optimize large budgets from $2,5M+/monthly
Prepare regular performance reports, identify trends, and share insights
требования
Confident experience as a Head of User Acquisition in the in-app direction
Understanding of purchasing principles across networks such as Mintegral, AppLovin, Unity, BigoAds, Liftoff, Moloco, and Appnext
Ability to adapt strategies to each source, GEO, and audience
Experience with AppMetrica, Adjust, and Appsflyer
Experience scaling purchases across different sources from scratch
Experience with advertising, hybrid, and subscription monetization models, including understanding how they work and how to develop a plan
Openness to constructive feedback, respect for established processes, adherence to deadlines, transparent reporting, and willingness to work in sync with the team
Experience managing and developing a UA team
Будет плюсом: practical experience working with or launching non-trivial traffic sources, including in-app affiliate programs, DSP, and offerwall platforms such as TapJoy, Adjoe, MiAds, and Kwai, with skills in testing, evaluating, and scaling these channels; experience purchasing in Web, Social, and Google areas
условия
Salary from $7000, depending on your level and experience
Schedule: 10:00 a.m. to 7:00 p.m. Cyprus time
20 Working days of vacation and paid sick leave
Cyprus public holiday calendar
Probation period: 6 months
The team works directly with founders with 15+ years of industry experience
A separate team handles launching and running advertising campaigns
The company provides access to real-time managed bidding via API and auto-optimization to support effective CPI purchasing with large budgets
