Product marketing manager for mobile apps

More than 30,000 subscription apps run on Adapty: $5B in revenue tracked, 4B users served, 80B API calls a month. That’s one of the richest datasets in the app economy. Our mission is simple: make apps rich. We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile’s fastest-growing SaaS companies and aiming for number one worldwide.

• Own the Builder’s positioning: find the hooks that win with the people who run onboarding and paywalls, test them in market, hand the winners to the website team
• Build and run the funnel to a lead: ABM on our target list, paid, webinars, events, lead magnets
• Run every campaign as a bet: a hypothesis and a lead target before launch, a result after
• Ship every Builder release with a GTM package: messaging, launch comms, product page input, sales enablement
• Build the middle of the funnel: comparison and migration pages, case studies, proof
• Review the funnel weekly with SDR and make sure leads get worked
• Set the quarterly plan and weekly priorities for the content marketer and designer

• 4+ years in B2B SaaS product or growth marketing, with a lead or pipeline target you owned
• You’ve repositioned a product or a segment and can show what moved
• You know conversion at every stage of your funnel and which channel brings the right accounts
• You’ve run account-based campaigns together with SDR or Sales
• You write the copy yourself: landing pages, ads, emails
• You use AI across your work: research, copy, analysis
• Strong written English
• Будет плюсом: Mobile apps, subscriptions, ad tech, MMP or dev tools background; You know paywalls, onboarding and A/B testing from the inside; You’ve positioned a product against a well-known competitor; You’ve led a small team or contractors; Hands-on with HubSpot, LinkedIn Ads, or Google Ads

• Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
• Exceptional compensation directly tied to your results.
• Direct communication and ownership. No bureaucracy, no politics, just impact.
• Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
• Professional support. Language learning, sports, health insurance, laptop coverage, and more.