Head of affiliates

Are you an affiliate leader who knows how to turn great partnerships into real revenue? We’re looking for a Head of Affiliates to take full ownership of our affiliate channel — shaping the strategy, growing a strong partner network, and building a team that loves results as much as you do. You’ll have the freedom to set the direction, the trust to own the P&L, and a seat at the table with C-level leadership. Your focus: scalable growth, high-value players, and smart unit economics that make every partnership count.

• Define and execute the affiliate marketing strategy aligned with business targets; hold full ownership of the channel P&L, controlling CPA, LTV, and ROI.
• Establish clear targets by market and partner tier, cascading them into individual and team KPIs.
• Continuously monitor conversion and traffic quality metrics, deliver regular performance reporting to C-level stakeholders, and take swift corrective action on variances.
• Oversee segmentation, tiering, and retention of key affiliates, networks, and media partners—prioritizing traffic quality and player value over raw volume.
• Negotiate contracts and commercial terms (CPA, RevShare, Hybrid), continuously reviewing deal performance to maximize profitability.
• Plan, launch, and optimize affiliate campaigns; collaborate closely with Brand, CRM, Product, and Regional Marketing teams.
• Handle escalations and senior-level dispute resolutions; represent the company at key industry conferences and networking events.
• Lead, mentor, and scale the affiliate team; foster an ownership mindset and a data-driven culture.
• Ensure all partner activities adhere to regional licensing regulations, internal guidelines, and Responsible Gaming standards alongside Legal & Compliance.
• Track industry developments, competitor tactics, and new affiliate technology stacks to identify market expansion opportunities.
• Hit revenue (NGR) and First Time Depositor (FTD) growth targets from the affiliate channel.
• Maintain CPA and ROI within agreed target budgets.
• Increase the portfolio share of active, high-value affiliate partners.
• Achieve zero regulatory or compliance incidents across all affiliate activities.

• 4+ years of proven leadership experience (Head of Affiliate / Senior Lead) within the iGaming, Gambling, or Betting industry.
• An existing, verified network of top-tier affiliates, networks, and media buying teams.
• Strong experience managing channel P&L; expert-level understanding of deal models (CPA, CPL, RevShare, Hybrid) and unit economics (NGR, LTV, ROI).
• Proficiency in working with data platforms, anti-fraud tools, and affiliate tracking software (e.g., Cellxpert, NetRefer, Income Access).
• Track record of building, scaling, and managing performance-driven teams (3+ direct reports).
• Fluent English and Russian proficiency (Upper-Intermediate / Advanced, both written and spoken).

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