Growth Marketing Manager

Our story:

Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.

Spread across Germany, Spain and the UK, the team at Taxfix Group with its brands Taxfix and Steuerbot, is a compassionate group of solution-finders. We speak our minds openly, and with over 400 professionals, including tax experts, developers, and IT security experts, we're rich in ideas and voices. The group has facilitated more than 3.5 billion euros in tax refunds for its customers since its founding in 2016.

Taxfix recently launched its first products and services for self-employed people and

small and medium businesses in Germany. The B2B motions these products

need to scale have to be built from the ground up, with support from central

growth and channel experts: acquisition and onboarding, lead generation and

nurturing, sales, retention and expansion. In this role, your mandate is to

find, test and scale what works.

You own SE and SMB growth marketing end to end for Germany. You start from an

insight you found yourself and pick the few opportunities worth the time and

money. Before launch you set the success, kill and scale criteria and what done

means. Then you run the work yourself, or hand it to the expert best placed to

run it, read the result and decide whether to scale, iterate or kill.

Central specialist teams carry the established work, and you collaborate with

them: paid acquisition, CRM, marketing data and MarTech. You decide which

channels, segments and messages to test, and you build the growth loops nobody

at Taxfix has run yet. You work with the B2B product team, the B2B commercial

lead, Product Marketing and our Creative Studio.

calls, funnel data and what you observe in the market into hypotheses and

experiments for SE and SMB growth. Rank them and run them. Pivot when an

experiment fails, and scale quickly when it works.

its results to shape the multi-channel strategy for awareness and demand

capture across Taxfix's new B2B products. Central growth teams and channel

experts carry parts of the mix.

decide the ICP segment to focus on, the channel and the message to test, how

the user flow and experience fit the loop, and the plan for scaling after the

first positive signals.

launch. Build the prototype, landing page, content, onboarding flow or nurture

sequence with your own hands where that is fastest, and bring in central

experts where they do it better.

generation and nurturing, the handover to inbound sales, retention and

expansion loops. Several of these exist nowhere at Taxfix today.

volumes, where samples start small. Decide to scale, iterate or kill, and turn

the read into recommendations for Product and commercial leadership.

effectiveness and your outcomes. Build your own prototypes, applets and tools

for the opportunities you run, and apply AI to discovery, analysis, content,

experimentation and repeating workflows.

allocate budget for new B2B motions and growth loops.

run them, to the standard you planned them to. Given the choice, you ship a

first version this week over polishing a plan for a month.

go-to-market, growth, strategy or another go-to-market function, including

ownership of a product or business outcome.

business line from the first growth-loop tests, through scaling, to a

multi-channel playbook.

retention, pipeline, conversion, revenue and product-usage metrics, and you

turn what you find into a decision.

pivot. When one works, you move to scale it. Shifting priorities and tight

deadlines don't throw you off.

both fields, and you can name what you took from them into your own work.

small businesses buy. Fluent German is a big plus, not a must.

Excited? So are we. Check out our Life at Taxfix page on LinkedIn to get a glimpse of our culture.

At Taxfix, we believe that incredible things happen when you have a wealth of perspectives and experiences. We're proudly committed to equal employment and development opportunities no matter your gender, race, religion, age, sexual orientation, colour, disability, or place of origin. To help mitigate any potential unconscious biases, we ask that you refrain from including your picture, age, or marital status on your CV. Let your experiences speak for themselves.

Not sure if you meet all the requirements for this role? Please apply anyway. You might bring something special to the team that we hadn't considered previously.