Product marketing manager for tax apps

Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.

• Taking one (or many) of our big bets to market. With high level of responsibility, autonomy and direct support from senior leaders and domain experts, you will help us launch assisted and AI-native experiences that customers truly love.
• Bring the market into product decisions. Turn customer, market and competitive evidence into clear recommendations for the product team. Join discovery work and design sprints where market specifics shape what gets built.
• Choose who to serve, and who not to. Break users and products down into needs, pains, and functional and emotional value. Define sharp ICPs and decide which segment to win first and later.
• Position the product to win. Define the competitive alternatives, what makes the product different and why it wins. Turn that into a sharp messaging and shape the pricing and packaging inputs.
• Run launches as tests. Run lean tests early, report what the measures show, and adapt the product, the positioning and the go-to-market. You gather evidence that improves our GTM decision quality, not tick off a launch checklist.
• Align the people around the work. Bring structure to complex go-to-market work: clear owners, milestones, decision points and success measures. Facilitate decisions across Product, Engineering, Data, Growth and commercial teams.
• Build the insight engine. Replace ad hoc research with automated flows of competitor and customer insight that product and marketing teams use every week.
• Own part of the context system. Turn each go-to-market decision and artifact into governed context that empowers people and agents alike.
• Build with AI. Build your own prototypes, applets and automations for the opportunities you prioritize, and help product teams self-serve lower-tier launches at quality.

• 5+ years of bringing tech products to market. You have successfully taken complex products or features from discovery to launch and adoption, in a fast-paced environment.
• Data- and evidence-driven over opinion. You set clear targets, success definitions and guardrails. You analyze data and derive actionable next steps. When evidence contradicts the plan, you say so, including to senior stakeholders.
• Customer insight and craft. You stay close enough to users to quote them. You turn what they said into why they behave as they do, and into a narrative people remember.
• AI as a builder. You build agents, automated workflows, prototypes and context towards clear milestones or outcomes.
• Communication and project leadership. You write and speak with precision, align several teams at once and keep many moving pieces on track.
• High agency and curiosity. You find the problem and solve it without waiting to be told, and you carry it like an owner.
• Bias for action. You prioritize speed of learning and progress over perfection.
• English and German. You use German to write customer-facing messaging and English to work with the wider team.

• A chance to do meaningful, people-centric work with an international team of passionate professionals.
• Holistic well-being with free mental health coaching sessions.
• A monthly allowance to spend on an extensive range of services that you can use and roll over as flexibly as you like.
• Employee stock options for all employees—because everyone deserves to benefit from the success they help to create.
• 30 annual vacation days and flexible working hours.
• A generous learning budget to support your personal and professional development and guidance from our internal L&D experts.
• Work from abroad for up to six weeks every year. Just align with your team, and then enjoy your trip.
• Plenty of opportunities to socialise as a team. In addition to internal meetups, our international team hosts regular get-togethers—virtually and in person when possible.
• Free tax declaration filing, of course, through the Taxfix app—and internal support for all personal tax-related questions.
• Have a four-legged friend in your life? We’re happy to have dogs join us in the office.