demand generation specialist, Hotels

Airbnb is a global platform where hosts offer stays and experiences that help guests connect with communities. Airbnb Hotels helps hotels drive incremental bookings and provides guests with a smooth hotel booking experience.

• Define and own the EMEA inbound strategy and roadmap, prioritizing channels and initiatives that drive hotel go-lives
• Build and scale multi-channel inbound programs targeting independent hotels, boutique chains, and hotel groups globally
• Own the funnel from lead capture to MQL handoff, including lead scoring, routing, and Salesforce CRM hygiene, in collaboration with RevOps
• Design LinkedIn campaigns with regional AE teams to target priority segments and geographies
• Develop outbound-assist sequences to complement AE prospecting
• Partner with Global Marketing to build collateral, landing pages, and nurture flows addressing hotel operator pain points
• Track, report, and optimize pipeline contribution metrics, including MQLs, MQL-to-SQL conversion, cost per lead, and influenced revenue
• Run co-marketing and referral programs with industry partners
• Build campaign business cases, secure stakeholder budgets, and demonstrate ROI
• Apply a test-and-learn approach: launch quickly, measure results, stop ineffective campaigns, and scale successful ones
• Use AI and automation to scale campaign creation, content, and lead nurturing
• Work with Connectivity, Events, Country Managers, and AEs to turn webinars, events, and partnerships into measurable pipeline

• At least 8 years of experience in B2B demand generation or growth marketing
• Proven track record of building inbound programs that generate measurable sales pipeline, including building a demand generation function from scratch
• Hands-on experience with Salesforce, marketing automation tools such as MixMax or Outreach, and paid channels
• Strong analytical and systems-driven approach; comfortable running campaigns directly
• Data-driven approach, ownership of funnel metrics, and ability to connect campaign activity to revenue impact
• Hands-on experience using AI tools to automate campaigns and create content at scale
• Strong sales alignment; treat AEs as internal customers
• Comfortable with ambiguity, shaping the role’s scope, making the case for investment, and adjusting based on results
• Fluent written and spoken English
• Будет плюсом: additional European languages, experience operating globally across multiple regions and languages

• 12-Month fixed-term contract; a successful pilot could lead to the role continuing beyond the initial term
• Annual base pay range: €74.000 — €92.000 EUR
• May be eligible for a bonus, benefits, and Employee Travel Credits
• Relocation support is not available