Customer Journey Expert - Growth & Marketing Advisory Products

Help customers grow their wealth and achieve their long-term financial goals. As Customer Journey Expert Growth & Marketing Advisory Products, you will contribute to the commercial growth of ING's advisory investment propositions. Together with experienced product managers and growth specialists, you will help translate customer insights, market opportunities and business ambitions into campaigns, customer journey improvements and activation initiatives that increase customer engagement and assets under management.

At Investments, we want to inspire people to grow their money throughout their lives. We believe investing is one of the best ways for customers to achieve their long-term life goals and financial ambitions.

The Advisory Products team is responsible for ING's advisory investment propositions, including Discretionary Portfolio Management (DPM), Customized DPM, Private Markets and related advisory solutions. Our ambition is to accelerate sustainable growth by helping more customers discover, adopt and actively use our investment products.

Working at Tribe Investments means joining a dynamic environment with strong growth ambitions. We work closely together with Affluent Business Development, Affluent Advice Team, Private Banking, Digital Sales, Marketing, Data Analytics and Platform teams to continuously improve customer journeys and commercial performance.

As Customer Journey Expert Growth & Marketing, you support the development and execution of commercial growth initiatives across our advisory investment propositions.

You contribute to campaigns, customer communications, commercial activations and customer journey improvements. By combining customer insights, analysis and stakeholder collaboration, you help increase customer acquisition, activation, engagement and retention.

A key part of the role is working closely with advisory channels, including the Affluent Advice Team and Private Banking. You help ensure that campaigns, propositions and commercial initiatives are translated into clear communication and actionable opportunities for advisors and relationship managers.

How to succeed

You are curious about customer behavior and enjoy helping turn ideas into successful customer propositions and campaigns. You combine analytical thinking with strong execution skills and enjoy working with different stakeholders.

You take ownership of your work, are eager to learn and enjoy contributing to measurable commercial results. You are comfortable working in a team environment and know how to get things done together with others.

Examples of projects

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. Find out more about our employment conditions.

Curious about how ING empowers people and businesses to move forward?

Discover what we do and what we can offer you.

Questions?

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Original posting date: 30/09/2026