CRM-маркетолог

Grid Dynamics is a leading provider of technology consulting, platform and product engineering, AI, and advanced analytics services, helping enterprise companies solve pressing technical challenges and achieve business transformation.

• Own and execute end-to-end CRM campaigns across the customer lifecycle using Salesforce Marketing Cloud;
• Plan, build, launch, and optimize recurring and ad hoc email marketing campaigns;
• Monitor campaign performance, analyze key metrics, and identify opportunities to improve engagement, retention, and conversion;
• Design, execute, and evaluate A/B tests to optimize customer journeys and campaign effectiveness;
• Audit existing CRM campaigns and recommend best practices to improve automation and operational efficiency;
• Support the migration from Salesforce Marketing Cloud to a new CRM platform, including campaign configuration, validation, and testing;
• Collaborate closely with Product, Engineering, Marketing, and Analytics teams to ensure seamless integrations and data consistency;
• Manage customer segmentation, audience targeting, and lifecycle communication strategies;
• Ensure campaign quality, accuracy, and on-time delivery while maintaining high operational standards;
• Proactively identify issues, drive process improvements, and work independently in a distributed, cross-functional environment.

• 5+ Years of experience in CRM, Lifecycle Marketing, or Marketing Automation;
• Strong hands-on experience with Salesforce Marketing Cloud;
• Proven experience managing end-to-end CRM campaigns independently;
• Solid understanding of customer lifecycle marketing, segmentation, and personalization;
• Experience designing, executing, and analyzing A/B tests;
• Strong analytical skills with the ability to optimize campaign performance using data;
• Experience with email marketing automation and CRM best practices;
• Ability to collaborate effectively with Product, Engineering, Marketing, and Analytics teams;
• Excellent stakeholder management and communication skills;
• Upper-Intermediate or higher English (B2+);
• Self-driven, proactive, and comfortable working in a distributed, remote-first environment;
• Nice to have: Experience with Mandrill (Mailchimp Transactional), experience with CRM platform migrations, experience with Etribe or similar customer engagement platforms, marketplace, eCommerce, or digital product experience, experience working with Product and Engineering teams, interest in AI-driven marketing automation and CRM optimization.

• Opportunity to work on bleeding-edge projects;
• Work with a highly motivated and dedicated team;
• Competitive salary;
• Flexible schedule;
• Medical insurance and sports benefits;
• Corporate social events;
• Professional development opportunities;
• Well-equipped office.