CRM-маркетолог

RedCore Group operates as a fast-growing business group providing professional services across development, architecture, management, operations, marketing, legal, and finance.

• Develop and execute retention strategies to improve customer engagement and reduce churn;
• Plan and manage multi-channel campaigns across the customer lifecycle;
• Segment audiences and personalize communications and promotions based on user behavior and data insights;
• Analyze campaign performance, run A/B tests, and optimize for key KPIs such as LTV, retention, and churn;
• Collaborate with Product, BI, and Creative teams to ensure consistent and effective user experiences.

• 2+ Years of experience in retention, CRM, or lifecycle marketing roles;
• Experience in segmentation, customer journey mapping, and lifecycle communication;
• Experience in drafting and conducting marketing activities for player retention and return;
• Knowledge and ability to calculate the economy of basic mechanics like bonuses, tournaments, lotteries, and daily quests;
• Strong English skills, with ability to write and communicate briefs and tasks;
• Experience with client segmentation, preferably RFM;
• Knowledge of marketing and niche metrics: CvR, Margin, LTV, ARPU, RR, GGR, NGR;
• Understanding of basic approaches to A/B testing and hypothesis testing;
• Experience working with analytics tools: GA, Tableau, Power BI, Google Data Studio;
• Knowledge of market and competitor analysis methods;
• Detail-oriented, highly organized, and proactive;
• Comfortable working in a fast-paced, cross-functional team environment;
• Strong leadership mindset and result-oriented approach;
• Nice to have: Background in e-commerce, iGaming, fintech, SaaS, or mobile apps, familiarity with leading game and slot providers, understanding of casino player behavior and user lifecycles, awareness of key sports featured in betting lines, experience collaborating with cross-functional teams.

• Paid vacations, sick leave, personal event days, and days off;
• Corporate health insurance program;
• Referral program;
• Educational programs including regular internal training, compensation for external education, and attendance of global conferences;
• Rewards program for mentoring and coaching colleagues;
• Free internal English courses;
• In-house Travel Service;
• Modern corporate equipment provided;
• Access to internal online platform with gamification and company clubs;
• Company events and team buildings.