crm manager in premium beauty

Puig is a family-owned company in the premium beauty industry. It develops fragrance, fashion, makeup and skincare brands, with products sold in more than 150 countries.

• Lead the CRM roadmap for the assigned brand portfolio from a global standpoint, translating priorities into initiatives, timelines, deliverables and measurable outcomes;
• Act as the senior CRM point of contact for Brand and Market teams, ensuring visibility of progress, dependencies, risks and decisions and driving stakeholder alignment;
• Partner with Brand and Market teams on clienteling initiatives to plan, launch and optimize omnichannel campaigns and automated journeys across email, SMS and WhatsApp;
• Coordinate campaign briefs, audiences, segmentation, data requirements, testing, approvals, deployment and post-campaign analysis;
• Own the day-to-day CRM contribution to clienteling initiatives, including governance, store campaigns, documentation, Connect.U support, external partner coordination and stakeholder follow-up;
• Track and share CRM trends, insights and recommendations for innovations and enhancements to CRM campaigns;
• Monitor consumer and campaign performance and deliver reporting, actionable insights and recommendations;
• Coordinate quarterly CRM visibility reporting and Looker dashboard support when required;
• Drive consistent CRM processes, documentation, training and knowledge sharing;
• Scale successful journeys and best practices across brands and markets.

• 5+ Years of relevant experience in Digital Marketing & CRM, ideally in a similar industry;
• Customer-centric vision and excellent project management skills;
• Process-focused approach to executing multiple responsibilities and deliverables;
• Hands-on experience with digital marketing tools, ESP and/or CDP;
• Analytical skills and ability to synthesize and analyze data, extract actionable consumer insights and turn them into marketing strategies;
• Ability to collaborate cross-functionally and build relationships with teams in other functions or remote offices;
• Creative, enthusiastic and passionate approach to creating customer experiences;
• Strong presentation-building and storytelling skills;
• Excellent written and verbal communication skills;
• Fluent English;
• Nice to have: Experience with Bloomreach, Spanish.

• Temporary employment;
• Competitive compensation and benefits package;
• Learning and development opportunities;
• Growth opportunities in an international company;
• Entrepreneurial, creative and welcoming work culture.