crm manager in iGaming

No description

• Develop CRM strategy focused on Retention, Reactivation, LTV, and Churn reduction;
• Build player segmentation and Customer Journeys across the player lifecycle;
• Launch and optimize Email, Push, and In-app / onsite campaigns;
• Develop and manage bonus mechanics: Free Spins, Free Bets, Cashback, Deposit / Reload Bonuses;
• Analyze CRM funnels and key metrics: FTD, R2D, Retention, Churn, LTV, GGR, NGR, Deposits, and Bet Amount;
• Develop hypotheses, run A/B tests, and identify growth opportunities;
• Provide data-driven recommendations and improve CRM processes.

• Ukrainian/Russian at C2 level;
• English at B1 level;
• 5+ Years of CRM / Retention experience in Gambling / Betting;
• Middle+ / Senior level with strong ownership and independence;
• Strong understanding of Casino, Sportsbook, player lifecycle, Retention, Churn, and LTV;
• Hands-on experience with bonus mechanics and wagering requirements;
• Experience with segmentation, Customer Journeys, and CRM campaigns;
• Strong analytical skills and confident Excel / Google Sheets knowledge;
• Experience with A/B testing;
• Proactive mindset and high attention to detail.

• High-impact role with direct influence on retention and revenue;
• Full ownership of CRM processes and freedom to implement ideas;
• Fast-paced international, data-driven environment;
• Growth opportunities and competitive compensation.