crm manager

Lloyds Banking Group provides financial services and aims to help Britain prosper by supporting customers, businesses and communities.

• Design, deliver and optimise CRM campaigns that drive customer engagement, retention and lifetime value across UK and EEA markets
• Own end-to-end delivery of multi-channel lifecycle campaigns across email, push, in-app messaging and SMS
• Manage onboarding, activation and retention journeys
• Use data and customer insights to deliver personalised experiences
• Oversee campaign execution and quality assurance
• Test, learn and optimise initiatives to improve customer engagement and retention
• Advise stakeholders on best practices and emerging trends in lifecycle and retention marketing

• Proven experience in CRM, lifecycle marketing or retention marketing roles
• Experience delivering multi-channel CRM campaigns across email, push notifications, in-app messaging and SMS
• Strong understanding of customer segmentation, lifecycle marketing and retention strategies
• Experience building and optimising automated customer journeys
• Data-driven approach and ability to translate insights into actionable campaign improvements
• Experience analysing campaign performance and customer engagement metrics
• Knowledge of GDPR and CRM communication regulations across the UK and EEA
• Strong stakeholder management, communication and project management skills
• Experience working cross-functionally with Growth, Product and Data teams
• Будет плюсом: Experience in fintech, financial services or consumer technology organisations, hands-on experience with Braze, Iterable or Salesforce Marketing Cloud, experience with personalisation and dynamic content strategies, experience scaling CRM operations in a high-growth environment, knowledge of emerging trends and best practices in lifecycle and retention marketing

• Pension contribution of up to 15%
• Annual bonus, subject to Group performance
• Share schemes, including free shares
• Lifestyle benefits, such as discounted shopping
• 30 Days’ holiday plus bank holidays
• Wellbeing initiatives and parental leave policies
• Workplace adjustments are available for colleagues with disabilities, including flexibility in office attendance, location and working patterns
• Reasonable adjustments are available throughout the recruitment process
• Interviews are guaranteed for a fair and proportionate number of applicants who meet the minimum criteria and have a disability, long-term health or neurodivergent condition, through the Disability Confident Scheme