crm manager in iGaming

Zexter is building an iGaming product and a team focused on player retention.

• Develop and run the CRM strategy across the player lifecycle, from onboarding and activation to retention and reactivation
• Build and optimize automated trigger journeys across email, push, SMS, in-app channels, and messengers
• Manage database segmentation by deposits, behavior, player value, and product preferences
• Plan and launch campaigns, bonus mechanics, and promotions with the Product, Marketing, and Payments teams
• Run A/B and multivariate tests and turn findings into process improvements
• Analyze retention, churn, LTV, ARPU, deposit conversion, bonus ROI, and CRM contribution to GGR/NGR
• Monitor data quality and deliverability, including domain reputation, unsubscribes, and inbox placement
• Ensure communications comply with responsible gaming standards and regulatory requirements, including requirements for bonuses and advertising
• Work with vendors and platforms, and brief designers, copywriters, and developers
• Mentor junior and mid-level specialists and share expertise

• At least 4 years of experience in CRM or Retention, including at least 2–3 years in iGaming (sportsbook and/or casino)
• Experience managing the full campaign cycle and building automations from scratch
• Confident use of CRM platforms such as Optimove, Fast Track, Salesforce Marketing Cloud, Braze, Customer.io, Insider, MoEngage, or similar
• Working-level SQL skills and experience with BI tools such as Metabase, Tableau, Power BI, or Looker, and Excel/Google Sheets
• Understanding of bonus economics, including wagering, bonus costs, abuse risks, and impact on margin
• Analytical mindset and data-driven decision-making habits
• English at B2 (Upper-Intermediate) or higher; fluent Russian
• Будет плюсом: experience with the VIP segment and personalization, experience managing a team or mentoring, knowledge of CIS, European, LatAm, or Asian markets (specify target GEOs), experience with predictive churn/LTV models and CDPs, understanding of affiliate and performance channels, additional languages

• Competitive salary based on interview results
• Opportunity to shape the retention strategy and see the impact of decisions in the numbers
• Modern tool stack and a dedicated testing budget
• Paid vacation and sick leave