crm manager in digital healthcare

HeliosX Group operates a global digital healthcare platform offering category-leading healthcare products and brands, including MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. The company combines technology, medical expertise, proprietary products, manufacturing, and in-house clinical capabilities to make healthcare faster and more accessible.

• Deliver the overarching CRM strategy across the US and Canada markets;
• Collaborate with Product, Creative, Brand, Clinical, and Analytics teams to create multi-channel CRM programmes;
• Deliver new and optimise existing engagement processes and activities for efficacy and efficiency;
• Devise, implement, and report on CRM initiatives that build customer lifetime value;
• Optimise and maintain the transactional communications suite;
• Leverage data and segmentation to understand customers and identify opportunities;
• Work with Analytics and Engineering to unlock data required to power campaigns;
• Continually test and learn to optimise campaigns;
• Design, maintain, and circulate regular reporting;
• Take responsibility for the NPS, Surveys, and Reviews strategy;
• Monitor the latest CRM trends and best practices and bring them to the team;
• Share knowledge with other team members.

• Mid-to-senior direct-to-customer CRM experience;
• End-to-end delivery of automated CRM lifecycle initiatives, from strategy to analysis;
• Experience building campaigns using an Email Service Provider (ESP);
• Experience using BI tools and strong Excel skills;
• Data-driven, commercially astute, and highly analytical;
• Creative problem-solving and a self-starting attitude;
• Strong communication, stakeholder management, and influencing skills;
• Ability to multitask, prioritise effectively, and work at pace across multiple projects;
• Comfortable working in fast-paced, changing environments and prioritising by business need, effort, and potential return;
• Strong English skills;
• Nice to have: Braze and strong HTML experience.

• Generous equity allocations with significant upside potential;
• Annual leave allowance alongside public holidays;
• Private health insurance, including pre-existing condition, dental, and eye care cover;
• Pension scheme;
• Enhanced parental leave;
• Cycle-to-work scheme;
• Electric car scheme;
• Free Dermatica and MedExpress products every month, plus family discounts;
• Annual home working and L&D allowance;
• Free Headspace subscription, employee assistance programme, and discounted gym memberships.