crm manager for credit products

Currys is the UK’s best-known technology retailer, helping customers enjoy technology through retail, services, credit and customer-focused support. It is also the UK’s biggest recycler and repairer of technology.

• Develop the CRM Credit strategy, including test-and-learn opportunities and third-party customer journeys to improve credit spend and engagement;
• Manage customer journey workflows across email, push, Direct Mail, app and ad-hoc microsite activities;
• Accelerate the launch of credit reporting for multiple stakeholders;
• Conduct end-to-end data mapping of CRM journeys and assess credit data, propensity models and wider CRM marketing opportunities;
• Carry out gap analysis of joint brand marketing opportunities for credit promotions;
• Develop opportunities to improve acquisition for wider financial services products using customer insight and recommendations;
• Deliver initiatives to reduce dormancy and improve credit customer retention;
• Identify opportunities to evolve CRM retention, in-life and welcome programmes;
• Champion the CRM Strategic Framework and campaign delivery process, align stakeholders with wider business objectives, and act as the CRM Subject Matter Expert;
• Advocate for a customer-first mindset within the CRM team and coordinate training on CRM technology and data usage;
• Create and implement testing plans covering products, language and product offers within joint brand marketing outputs.

• Demonstrated CRM experience with a high-profile, multi-channel consumer brand across acquisition, retention and lifecycle marketing;
• Experience managing a sizeable customer database;
• Experience using a campaign tool to build and deploy campaigns;
• Degree or equivalent in Marketing, Business or a related field;
• Meticulous attention to detail and a can-do attitude;
• Commercially focused and data driven, with a customer-first approach to marketing decisions;
• Strong communication and organisational skills, with a focus on campaign planning, content delivery and analytics;
• Self-motivated, proactive and able to work to deadlines;
• Nice to have: Experience working in a regulatory environment.

• Fixed-term contract for 6 months;
• 25 Days of annual leave plus bank holiday entitlement;
• Private medical insurance;
• Life Assurance;
• Competitive pension scheme;
• Access to a discretionary bonus;
• Ongoing training and career development opportunities.