content strategist for a founder and creator

The founder is a high-profile entrepreneur, bestselling author, and venture capitalist with an audience of over one million followers. Her content covers business, technology, investing, careers, culture, and personal storytelling.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own and execute a cross-platform content strategy across Instagram, LinkedIn, TikTok, and emerging channels
• Develop original content formats, recurring series, and creative concepts to drive audience growth and engagement
• Identify trends, cultural conversations, and timely opportunities, and turn them into original, relevant content
• Develop creative briefs, visual references, and editorial direction for videos, carousels, and other formats
• Make daily creative decisions and maintain a consistent brand voice and aesthetic
• Test formats, hooks, storytelling approaches, and distribution strategies
• Write and refine short-form video scripts, hooks, captions, carousels, and LinkedIn posts
• Turn voice notes, interviews, existing content, and rough ideas into compelling stories
• Capture the founder’s distinctive voice, perspective, and sense of humor
• Adapt content for different platforms while maintaining a cohesive editorial identity
• Maintain a content calendar and a consistent pipeline of ideas and ready-to-publish assets
• Manage freelance video editors, designers, and other creative collaborators
• Brief editors, provide actionable feedback, oversee revisions, and approve deliverables
• Make creative decisions about pacing, storytelling, graphics, sound, and visual presentation
• Organize and maintain a searchable library of raw footage, B-roll, photography, brand assets, and finished content
• Establish efficient production workflows, clear deadlines, and quality-control processes
• Ensure content moves smoothly from ideation through production and final approval
• Own scheduling, publishing, and distribution across social platforms
• Optimize posting schedules, captions, thumbnails, hooks, and platform-specific presentation
• Repurpose and redistribute successful content to extend its reach
• Monitor reach, watch time, retention, engagement, saves, shares, and follower growth
• Run creative experiments and use results to inform future content
• Produce regular performance reports with actionable insights and recommendations
• Track platform changes, emerging formats, and shifts in audience behavior
• Liaise with brand clients, agencies, and the founder’s management company on sponsored campaigns
• Turn campaign briefs into creative concepts that meet commercial objectives while maintaining editorial authenticity
• Coordinate timelines, deliverables, feedback, approvals, and publishing schedules
• Manage sponsored-content production and ensure contractual requirements and deadlines are met
• Coordinate revisions and client feedback while protecting creative quality and brand consistency
• Track campaign deliverables, publishing dates, and performance reporting

• Proven experience developing and executing social media strategies for creators, founders, executives, or high-profile personal brands
• Expert knowledge of short-form vertical video, particularly Instagram Reels and TikTok, including talking-head content, hooks, retention, pacing, and creator-led storytelling
• Experience rooted in creator content, rather than primarily long-form YouTube or in-house corporate brand accounts
• Excellent writing and storytelling skills, including the ability to create compelling hooks
• Understanding of short-form video performance and social-first storytelling
• Strong creative judgment and the ability to direct editors and designers
• Ability to develop ideas and manage execution details
• Analytical skills and ability to use performance data to improve creative decisions
• Highly organized, proactive, resourceful, and able to manage multiple projects simultaneously
• Experience coordinating freelancers, external partners, and creative production workflows
• Professional communication skills with brands, agencies, and commercial partners
• Cultural awareness and genuine interest in entrepreneurship, technology, business, and the creator economy
• Ownership, initiative, anticipation of needs, and ability to work without constant direction
• Excellent judgment in distinguishing content that fills a calendar from content that makes people stop, think, share, and follow
• Будет плюсом: portfolio examples or examples of short-form video content

• Contract role