We are Analysys Mason, the award-winning specialist management consultancy for technology-intensive industries. We help clients make high stakes technology decisions with confidence, and we turn those decisions into action. At Analysys Mason, marketing is not a support function. It is a growth function. As one of our Marketing Managers, you will help run a disciplined and commercially focused marketing programme that builds brand preference, generates demand and supports the firm’s continued expansion.
Marketing manager in technology
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описание
задачи
- Work with senior consulting and research leaders to identify the themes, insights and propositions that can fuel growth, strengthen our market position and create genuine competitive advantage.
- Turn expert knowledge into distinctive marketing assets that people actually want to read, share and act on, rather than adding to the noise already competing for their attention.
- Develop and execute integrated campaigns across paid, owned and earned channels, continually measuring performance, learning what works and improving results over time.
- Work closely with specialists in Marketing across digital, content and design to ensure every campaign meets a consistently high standard and contributes to a stronger, more effective marketing function.
- Help consultants and researchers use marketing as a commercial tool, equipping them with campaigns, content and insights that open doors, strengthen client relationships and create opportunities for new business conversations.
- Bring rigour to campaign planning and evaluation, ensuring decisions are driven by evidence, not opinion, and that marketing activity remains firmly connected to business outcomes.
требования
- Experience in strategic B2B marketing, ideally within professional services, advisory or research-led organisations.
- An interest in the technology, telecoms and digital infrastructure sectors, and the commercial issues shaping them.
- Proven ability to translate business priorities into effective marketing plans and campaigns.
- A track record of delivering integrated B2B marketing programmes that build brand preference, generate demand and support growth.
- Confident influencing and working with senior stakeholders across the business.
- A structured, data-driven approach and confident in marketing performance measurement.
- High levels of digital fluency, including MS Dynamics CRM, LinkedIn, social media planning tools and AI-enabled ways of working.
- Strong project management and budget management skills.
- Ability to work independently and with often challenging deadlines, while contributing to a collaborative, high-performing team.
- Excellent written and verbal English, with the ability to communicate complex ideas clearly and persuasively
- Bachelor’s or Master’s degree in marketing, business, communications or a related field.
условия
- annual performance-related bonus
- 25 days of annual leave
- employer pension contribution
- enhanced maternity leave
- enhanced family leave (paternity, adoption, shared, etc)
- private health and dental care
- mental wellbeing app
- flexible working
- your birthday off
- stepped career progression
- continuous training for professional and personal development
- career coaching programmes
- 3 volunteering days each year
- Cycle-to-work scheme.
навыки
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