chief marketing officer in iGaming

VBET is a global gambling operator licensed in multiple regulated markets. It operates across Armenia, Sweden, Denmark, the Netherlands, Brazil, Romania, Ukraine, and other countries, while investing in growth, innovation, sports sponsorships, and global brand development.

• Support the Global CMO in refining and executing VBET's global brand positioning;
• Co-drive a unified and culturally adaptive brand strategy across all territories;
• Drive global growth and revenue through marketing strategies for the gambling and crypto industries;
• Coordinate with regional executives to ensure alignment and execution across local markets;
• Support the development of a team of senior marketing professionals;
• Ensure financial discipline across marketing operations and optimize ROI through data-driven strategies;
• Safeguard a consistent brand image and voice across digital campaigns, sponsorships, and events;
• Maintain relationships with stakeholders, partners, regulators, and industry contacts;
• Drive cross-market synergies while respecting cultural authenticity;
• Deputize for the CMO when required and ensure continuity of leadership and decision-making.

• 7+ Years of marketing experience, including at least 5 years in iGaming, ideally B2C;
• Experience supporting or leading multi-regional marketing strategies at strategic and executional levels;
• Experience in data analytics, financial forecasting, and performance-driven marketing;
• Experience contributing to brand transformation or repositioning across countries or business units;
• Degree in marketing, business, or a related field from a recognized institution;
• Strong leadership and coaching skills with the ability to manage and support senior professionals;
• English and Russian communication skills;
• Solid professional network in relevant industries and regulatory environments;
• Entrepreneurial energy, a “no-excuse” mindset, and readiness to work in a fast-paced global environment;
• Nice to have: additional languages.

• Remote work is available globally, with flexibility based on the candidate;
• Regular business trips are required;
• Work with global teams across regulated markets.