chief marketing officer in iGaming

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• Own and execute the overall marketing strategy, focusing on product marketing and brand development;
• Define product positioning, value proposition, target audiences and go-to-market strategy;
• Build and develop a recognizable and differentiated brand in the competitive iGaming market;
• Translate product features and customer insights into clear market positioning and compelling communication;
• Lead product launches, new market entries and major promotional initiatives from strategy through execution;
• Identify product and market growth opportunities based on customer behavior, market trends and performance data;
• Work closely with Product teams to influence product development through market insights, customer needs and competitive analysis;
• Develop customer segmentation, product communication and lifecycle strategies across different GEOs;
• Ensure consistent brand positioning, messaging and tone of voice across all channels and customer touchpoints;
• Lead Product Marketing, Brand, Acquisition, CRM, Affiliate, Content and Performance functions;
• Drive acquisition, retention, LTV and monetization through product and marketing alignment;
• Own marketing budgets, KPIs and overall marketing effectiveness;
• Build strategic partnerships that strengthen the brand and support business growth;
• Hire, lead and develop a marketing team.

• 5+ Years of marketing experience with a strong product marketing background;
• Proven experience developing and executing product marketing strategies;
• Strong experience in product positioning, value proposition, customer segmentation and go-to-market strategy;
• Proven track record of building and developing brands, ideally in highly competitive digital markets;
• Experience working closely with Product teams and influencing product strategy through customer and market insights;
• Strong understanding of the full customer lifecycle: acquisition, activation, retention, monetization and reactivation;
• Ability to connect product, brand and marketing strategy with measurable business results;
• Strong analytical mindset and ability to turn customer, product and market data into strategic decisions;
• Experience leading product launches and entering new markets;
• Strong understanding of digital marketing channels and performance metrics;
• Experience managing marketing budgets, teams, agencies and external partners;
• Strong leadership, stakeholder management and communication skills;
• Ability to combine strategic thinking with hands-on execution;
• Nice to have: iGaming experience.

• Competitive compensation package;
• Direct influence on product, brand and overall business strategy;
• High level of autonomy and ownership;
• Opportunity to build and develop the marketing function;
• Dynamic environment with fast decision-making;
• 21 Working days of vacation.