Channel marketing manager for retail partners

Ring is seeking a Senior Channel Marketing Manager to support Ring and Blink business in the UK & Nordics region. This role is in retail environment where both in-store and online experience is critical. You will drive all aspects of building long-term, mutually-successful marketing plans for Ring and Blink and our retail partners.

• Responsibility for all trade marketing activities in the UK & Nordics region.
• Execution of trade/channel marketing programs from ideation to development and delivery at retailer, to support growth and achieve expected sales-out results.
• The CMM owns the retail experience from a product, category, training, visual, and brand development perspective.
• Ownership of the strategic account planning from a retail marketing perspective, building programs to drive consideration, conversion, and education.
• Close cooperation with the sales team.
• Development of rolling annual and quarterly joint business plans with key retail partners, aligned with European and local priorities.
• Management of the successful implementation of the plan within the defined budgets & timelines.
• Work closely with the local sales force to ensure best-in-class execution online and in-store.
• Provide local channel strategy and promotional planning.
• Management of external agencies including field team operations.
• Lead the efforts to evaluate effectiveness and profitability of programs.
• Distill broad concepts and business strategies into structured channel marketing plans.
• Track results and deliver actionable insights from resulting data.
• Support GTM product initiatives (i.e. launches, product, and transitions) through execution at retail.
• Develop and sustain strong partner relationships with key retailer contacts, vendors, and third party agencies.
• Manage external agencies. ( e.g. merchandising, creative).
• Support brand strategy by working with internal departments and external partners to ensure that all marketing elements enhance and leverage the brand equity with all constituents.
• Promote teamwork and collaboration, show initiative, and act independently to successfully manage channel marketing in the region.
• Organize participation in key retailer events.

• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership
• Multiple years of experience building and managing retail marketing programs, preferably in a multinational complex organization.
• Sufficient experience successfully managing external partners such as suppliers and merchandising agencies.
• Demonstrated ability to clearly communicate and influence stakeholders inside & outside of the immediate team.
• Ability to work effectively in a matrixed organization, managing multiple priorities as an independent, driven self-starter within a rapidly evolving business.
• Proven track record of taking ownership and driving results.
• Будет плюсом: Experience driving direction and alignment with large cross-functional teams and agency partners; Experience designing and executing joint marketing plans with strategic alliance partners with global footprint; In depth understanding of the relevant retail landscape. Experience working with key UK retailers and other offline channel partners; Demonstrate leadership skills in all aspects of managing the customer and team members; Promote teamwork and collaboration, show initiative, and act independently to successfully manage all relations & challenges; High attention to detail and proven ability to manage multiple, competing priorities simultaneously; Strong project management skills, detail oriented and highly organized; Strong budget management skills & long term planning

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