Product Manager

SBC Performance drives scalable growth for brands ready to expand globally. Working across eCommerce, health and wellness, education, and entertainment, the team helps brands acquire customers faster and scale across 26+ global markets by combining data-driven paid media, performance creative, and advanced analytics. Trusted by 200+ companies, managing $150M+ in ad spend.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Define product vision and strategy aligned with company goals;
• Conduct product discovery through user research, funnel analysis, and competitor benchmarking;
• Identify growth and monetization opportunities, validating ideas through hypotheses and MVPs;
• Build and maintain quarterly and monthly product roadmaps;
• Prioritize initiatives based on business impact, user value, effort, and risk;
• Balance growth, retention, monetization, and tech initiatives;
• Translate initiatives into clear PRDs, user stories, and acceptance criteria;
• Own delivery end-to-end from discovery to build, launch, and measure;
• Ensure on-time, high-quality releases;
• Own the full product funnel including activation, engagement, course completion, checkout, and paid conversion;
• Optimize pricing, paywalls, trial mechanics, and AI upsells;
• Drive MRR and LTV growth;
• Monitor core product metrics and run post-launch analysis;
• Communicate insights to stakeholders and adjust roadmap based on data;
• Deliver weekly product reports.

• 3+ Years in product management for subscription-based consumer products in mobile app or web, ideally in wellness, EdTech, or another high-frequency B2C category;
• Full ownership of at least one product or major surface end to end with accountability for the outcome;
• Hands-on customer development experience including running user interviews and problem discovery;
• Experience building and owning a feedback loop connecting user feedback, product analytics, and shipped features;
• Proven track record owning web2app and web2web funnels from acquisition and quiz flows through paywall, checkout, and onboarding;
• Strong command of subscription analytics including cohort retention, LTV, ARPU, rebill, and churn;
• Hands-on experience running A/B experiments including hypothesis design, prioritization, and decision-making;
• Fluency with a modern product analytics stack like PostHog, Amplitude, or Mixpanel and revenue data like Stripe, including writing and owning event specifications;
• Experience owning paywall, pricing, and monetization including plan structure, promo strategy, and regional pricing;
• Confidence leading cross-functional delivery across engineering, design, QA, analytics, and content;
• English at a B2 level for external documentation and deliverables;
• Nice to have: Experience in relationship wellness, mental health, self-help, or microlearning product spaces, familiarity with server-side attribution including Meta CAPI and Google Enhanced Conversions, exposure to App Store and Play Store review cycles and subscription compliance, experience with LLM and AI-powered product features and monetization, track record taking a product through PMF discovery including segmentation and positioning, comfort with performance-marketing collaboration and funnel-to-ad feedback loops.

• Competitive compensation;
• Flexible working hours with start between 9:00–11:00 CET;
• All necessary equipment;
• Paid vacation and sick leave;
• Educational support with reimbursement for certifications, courses, and training;
• Company events and internal knowledge-sharing activities;
• Transparent communication and an open feedback culture.