Most digital design manager roles ask you to maintain what’s already been built. This one asks you to raise it. Williams F1 Team is in the middle of a serious brand evolution, and digital is the primary surface where fans, partners and the wider world experience it. The website, the app, the campaigns around the season’s biggest moments — these are where the brand lives in real time, and right now they have room to be significantly better. You’ll lead the digital creative output, owning the quality and direction of everything we put into the world across our owned digital channels. You’ll sit at the intersection of creative, social and brand — working directly with the Head of Creative, Head of Social and Head of Brand to make sure the digital work is integrated, consistent and genuinely excellent. This is a leadership role that carries real creative accountability, not just a coordination function. If you’re a senior designer ready to step up and run something, or a design manager who wants to do the best work of your career inside a genuinely iconic sport, this is the role.
Lead the Digital Creative
Own the creative direction and quality bar across all digital outputs — williamsf1.com, the Williams F1 Team app, campaign assets, email, and the digital moments around key race activations.Set the standard for how the Williams brand expresses itself digitally, pushing the work to be sharper, more distinctive and more effective over time.Lead concept development for the season’s biggest digital moments — race activations, livery reveals, fan campaigns and product launches — from brief through to delivery.Oversee and contribute hands on to design work across the team, maintaining quality without becoming a bottleneck.Integrate Across Creative, Social and Brand
Work directly and regularly with the Head of Creative, Head of Social and Head of Brand to align digital creative with the broader brand and content strategy.Ensure digital outputs are genuinely integrated with social campaigns and brand activity — not treated as a separate stream.Act as the connective tissue between teams, spotting where creative could be unified and making it happen.Bring a point of view into senior creative conversations — representing the digital channel with authority and advocating for its potential.Drive Performance and Fan Growth
Partner with the Fan Growth & Performance team to deliver creative that performs — high quality assets built for paid and organic channels, optimised for reach, engagement and conversion.Champion a test and learn culture across digital creative — building systems and templates that allow for rapid iteration without sacrificing craft.Use performance data and fan insight to inform creative decisions and push for the next iteration of the work.Support the development of scalable creative systems that serve both the always on programme and campaign moments.
