Business analyst in Salesforce Marketing Cloud

At Extia, our motto is “First who, then what”. We put people and teamwork first to deliver high-impact solutions. You will serve as the dedicated operational and functional right hand to the SFMC Product Owner in a major multinational environment. Your main objective will be securing day-to-day campaign and journey operations (RUN) while supporting business analysis and platform evolution (BUILD) across B2C, B2B2C, and B2B global activities.

• Configure, test, validate, and deploy complex campaigns and customer journeys (Journey Builder, Automation Studio, Email Studio, Data Extensions).
• Investigate execution issues, data inconsistencies, or targeting errors (SQL, SFTP/API), coordinating solutions with technical teams.
• Translate business needs into functional specifications, user stories, backlog priorities, and oversee UAT testing.
• Monitor audience segmentation, data quality controls, consent processes (GDPR, opt-in/opt-out), and operational KPIs.
• Create user guides, process documentation, and lead training sessions for regional business teams.

• 5+ years as a Business Analyst, CRM / MarTech Consultant, or Marketing Automation Specialist with proven hands-on delivery.
• Strong, hands-on experience with Salesforce Marketing Cloud (SFMC) and SQL fundamentals for data query/segmentation.
• Experience working in global, multi-brand, or multi-country environments.
• Analytical mindset, autonomous problem-solving, and the ability to bridge complex technical topics into clear business language.
• Будет плюсом: French is a major plus

• A work model adapted to your project and work-life balance
• We design your professional growth roadmap with you
• A Coach, a Manager, and an HR Specialist always by your side
• Private Health Insurance (incl. Physiotherapy and Psychology) + Meal Vouchers + Transport Card
• Over 3,000 colleagues across Europe and Canada
• A workplace culture built on proximity, transparency, and genuine support
• Team buildings, charity initiatives, tech meetups, and internal celebrations… We love connecting beyond work!