sales manager sports brands

EssilorLuxottica is a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. It provides vision care products, consumer eyewear brands, retail and optical networks, and e-commerce platforms across more than 150 countries.

• Deliver targeted sales of sport products in the Benelux market;
• Lead and coach a team of 3 independent sales representatives and account managers;
• Identify new business opportunities;
• Directly manage several key accounts;
• Travel across the Benelux region to visit customers, attend internal meetings, and support the sales team;
• Participate in conferences, trade fairs, and exhibitions, including occasional overnight stays;
• Implement and monitor sales strategies for Oakley and Bliz;
• Work with Trade Marketing, Demand Planning, and Customer Service to ensure product visibility, stock flow, and sell-through performance;
• Develop a strategic plan covering sales, brand, retail marketing, and operations for the Benelux market;
• Explore multiband opportunities within the sports and lifestyle market;
• Set and communicate sales targets through bottom-up planning with the General Manager;
• Focus sales efforts by analyzing existing and potential dealer volumes;
• Monitor competition and gather marketplace information on pricing, products, delivery schedules, and merchandising techniques;
• Resolve customer complaints by investigating problems, developing solutions, preparing reports, and making recommendations to management;
• Monitor team performance and motivate team members to reach targets;
• Manage annual commercial contracts and set and achieve targets with selected independent customers and Top Accounts;
• Report performance reviews and forthcoming plans to the General Manager;
• Develop relationships with internal and external stakeholders, including Clients, Commercial Marketing, Credit Control, and the CIC Team;
• Drive frequently, walk and stand during store or customer visits, lift boxes and sample cases, and prepare or pack merchandise and sales materials.

• Speak Dutch, French, and English;
• Hold a bachelor’s degree in a business-related field or similar;
• Have previous people management experience;
• Have demonstrable knowledge of the sports industry;
• Operate effectively in a global, dynamic, and fast-paced environment;
• Have good client relationship and territory management skills;
• Be a strong negotiator with good self-confidence;
• Have strong interpersonal and communication skills;
• Have excellent PC skills, including competent use of Microsoft Office;
• Hold a full, clean driving licence;
• Have excellent presentation skills and motivation for sales.

• The role involves regular travel across the Benelux region and may include overnight stays away from home.