Sales manager in retail media

We are seeking a dynamic Sales Manager for our Retail Media (RM) sales function in the UK. Reporting to a Senior Sales Director, you will drive revenue growth by selling Brand and Performance solutions on behalf of participating retailers, leveraging your understanding of the UK media / RM / ad tech ecosystem and experience in media sales environments.

• Unlock new spend in assigned FMCG or non-endemic category, working client-direct and with their agency partners.
• Execute a sales plan with clear input goals, KPIs and revenue targets, then manage your sales pipeline forecasting and quarterly revenue delivery.
• For Performance budgets, leverage structural integration, e.g. via our offering within the Pacvue and Skai ecosystem.
• For Brand budgets, pitch full-funnel solutions that address diverse brand objectives across retail media channels.
• Recommend go-to-market strategies for non-endemic brands to enter retail media.
• Oversee account performance and proactively drive spend growth within the assigned client base.
• Maintain and grow relationships with marketing and commerce practitioners at clients and their agencies.
• Act as an advisor, understanding their e-commerce and performance marketing priorities, as well as opportunities to increase brand spend.
• Present retail media opportunities and ROI cases to client leaders.
• Help non-endemic brands understand retail media value propositions and integration opportunities.
• Develop strong knowledge of our solutions and capabilities, our competitive edge to other platforms, as well as practical objection handling.
• Contribute to sales enablement material based on your experiences in the market.
• Build your understanding of how our offering integrates with adjacent platforms, ranging from Pacvue and Skai, to leading clean rooms, measurement and audience solutions.
• Stay current on industry trends in retail media, performance marketing and brand advertising.
• Help establish sales processes, playbooks, and best practices for both endemic and non-endemic segments, which can be shared and reapplied.
• Foster a culture of excellence, accountability, and continuous improvement.

• Minimum 4 years in direct sales with measurable sales targets and revenue responsibility.
• Proven track record of exceeding sales quotas and signing significant campaigns.
• Experience navigating complex stakeholder environments.
• Has sold RM or Commerce media solutions in the UK, either within retail media networks, or with another ad platform that has a strong commerce offering.
• Knowledge of RM networks’ capabilities, programmatic commerce, performance metrics, first-party data strategy and audience targeting in retail environments.
• Proven ability to sell beyond Performance budgets, has been able to translate the retail media value proposition to Brand budgets and non-endemics.
• Has extensive experience selling to RM agencies, not just client-direct.
• Existing relationships with brand marketing leaders, trading teams, and agencies.
• Understanding of the London media, marketing, and RM ecosystem.
• Consultative selling expertise.
• Strategic mindset with proven ability to think beyond this quarter’s sales goals.
• Excellent communication and presentation skills, experienced at presenting to client leaders.
• Data-driven approach to decision-making and reporting.
• Has been able to innovate how they approach tasks, e.g. via AI.
• Understanding of Amazon Ads stack (Sponsored Ads, Amazon DSP, AMC).
• Familiarity with RM, commerce and programmatic platforms (Pacvue and Skai, Google Shopping, The Trade Desk, Instagram, TikTok Shop) and how they integrate with agency workflows and brand operations.
• Будет плюсом: Omnichannel grocery retail media experience, e.g. Tesco, Sainsbury's, Asda, Ocado, or Morrisons media networks; Experience with vertical-specific retail media (beauty, fashion, grocery); Experience working with non-endemic brands

• London-based at 16 Old Bailey offices, with hybrid working (three days in the office or having external meetings).
• UK travel as required to deliver upon sales objectives.
• £75,000.00 per year
• To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.