sales manager in hospitality

Spark by Hilton Tbilisi Biography is a 103-room select-service hotel operating under the Hilton brand family. The owner-operated property focuses on commercial performance and exceptional guest experiences.

• Develop and execute the hotel's commercial sales plan across corporate, MICE/groups, tour operators, leisure, and OTA segments with revenue targets by segment and quarter;
• Identify, prospect, and secure new corporate accounts, negotiated rate agreements, and group bookings through outreach, site inspections, client entertainment, and RFP responses;
• Build and maintain tour operator and travel trade relationships focused on CIS feeder markets, European leisure, and regional inbound operators;
• Own local and regional corporate sales efforts, conduct market calls, attend trade events, and represent the hotel at industry forums and Hilton commercial initiatives;
• Collaborate with Reservations on channel mix optimization, OTA performance, direct booking conversion, rate parity, and distribution strategy with Hilton Revenue Management;
• Prepare weekly and monthly sales activity reports, pipeline analysis, and segment performance reviews for the General Manager;
• Manage the hotel's presence on B2B platforms, respond to RFPs, and maintain CRM and sales tracking disciplines;
• Contribute to the annual Sales & Marketing plan, including budgeting for sales-driven expenses, promotional campaigns, and trade partnerships;
• Monitor competitor activity, pricing, and market trends through STR data and market intelligence, and translate insights into commercial strategies;
• Lead and coordinate Front Office, Reservations, and F&B teams to ensure seamless execution of group and corporate programs;
• Support the General Manager in building the hotel's local market reputation through partnerships, community engagement, and brand visibility initiatives.

• Minimum 3 years of hotel sales experience;
• Ability to build a client base, close negotiated rate deals, and manage group/MICE business from inquiry to execution;
• Strong knowledge of OTA dynamics, revenue management fundamentals, and distribution channels;
• Fluency in Georgian;
• Strong proficiency in English;
• Proficiency in hotel sales systems such as Delphi/Salesforce, Opera Cloud, or equivalent PMS and CRM platforms;
• Initiative to work independently, build processes where none exist, and take ownership of commercial outcomes;
• Excellent presentation, negotiation, and relationship management skills;
• Willingness to represent the hotel at industry events, trade shows, and client meetings;
• Nice to have: international branded hotel experience, Hilton experience, Russian language skills.

• Competitive salary commensurate with experience;
• Opportunity for advancement to a senior role;
• Opportunity to shape the commercial strategy of a newly branded Hilton property;
• Exposure to Hilton's global sales, marketing, and revenue management ecosystem;
• Hands-on ownership team valuing initiative, accountability, and results.