Regional Sales Manager UK & Ireland

Imagine yourself…

- Doing meaningful work that makes an everyday impact on the world around you.

- Growing your expertise and expanding your skillset with every project.

- Owning your ambition and fueling your career growth.

It's all possible with a role at FOBA, a Veralto company.

FOBA Laser Marking, a Veralto company, is a global leader in laser part marking and traceability solutions. Our systems enable compliance, safety, and productivity across industries including automotive, medical devices, packaging, and consumer goods. We differentiate through technical expertise, responsiveness, and disciplined execution, delivering the right solution at the right time with the right value.

The Regional Sales Manager (RSM) is responsible for driving profitable growth within the assigned territory in UK & Ireland through direct customer engagement. This role owns regional order intake, opportunity creation, and execution of the customer buying process. Reporting to the Sales Manager Europe, the RSM plays a critical role in executing FOBA’s commercial strategy by managing key accounts, developing the territory, and maintaining strong funnel discipline using standardized sales processes.

Sales Execution & Growth

• Own regional order intake and revenue performance for the assigned territory.
• Actively manage a portfolio of direct customers and strategic accounts.
• Drive new opportunity creation through proactive prospecting, customer visits, and application-driven selling.
• Position FOBA solutions effectively based on customer needs, application requirements, and value propositions.

Funnel & Opportunity Management

• Maintain accurate, timely, and disciplined opportunity management in Salesforce, aligned with FOBA and Veralto sales processes.
• Advance opportunities through the defined buying stages with clear next steps, decision criteria, and close plans.
• Participate in weekly funnel reviews with the Sales Manager Europe, providing realistic forecasts and risk assessments.
• Improve funnel quality, velocity, and win rates through structured deal management.

Customer Engagement

• Build and maintain strong relationships with OEMs, end users, and integrators.
• Lead customer meetings, site visits, and technical discussions in collaboration with Applications and Service teams.
• Act as the voice of the customer, providing feedback to Product Management, Marketing, and Applications.

Cross-Functional Collaboration

• Work closely with Application Engineering, Technical Sales, Service, and Product Management to deliver complete customer solutions.
• Ensure smooth handoffs from sales to order execution and service delivery.

• Regional order intake
• New opportunity creation and funnel health
• Sales activity levels (customer visits)
• Adherence to FOBA and Veralto Enterprise System (VES) sales processes
• Demonstration of Veralto Core Behaviors:

Applies Insights · Instills Trust · Drives Results · Win as a Team

• Bachelor’s degree in Business, Engineering, Marketing, or a related field.
• 5+ years of B2B sales experience, ideally in capital equipment or engineered solutions.
• Experience selling into industries such as automotive, medical devices, electronics, or industrial manufacturing.
• Proven experience selling into both countries UK & Ireland.
• Proven ability to manage complex sales cycles and close high-value opportunities.
• Strong communication, negotiation, and customer relationship skills.
• Comfortable working independently in a regional, remote role while collaborating with a global team.
• Fluent in English; other languages a plus depending on specific territory
• Willingness to travel 50%+, primarily within the assigned region. Location should be close to an airport

• Competitive holiday entitlement
• A hands-on sales role with strong impact on regional growth
• Support from a global applications, service, and product organization
• Clear career progression opportunities within FOBA and Veralto
• Competitive compensation and incentive structure
• Health benefits and pension

At FOBA, a Veralto company, we specialize in laser marking and engraving. Our focus on technology and our consistent commitment to demanding applications and complex challenges enable us to provide our customers with optimal, tailored solutions to meet their specific needs.

FOBA is proud to be part of the Product Quality & Innovation segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 17,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we're Safeguarding the World's Most Vital Resources™—and building rewarding careers along the way.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.