Key account manager B2B apple in reseller channels

The B2B Key Account Manager is responsible for developing, expanding, and managing a strong network of commercial resellers within the assigned scope. The role focuses on identifying high-potential reseller partners, building trusted business relationships with key decision-makers, onboarding partners effectively, and driving sustainable growth of Apple product sales through the reseller channel.

• Analyze the assigned market to identify, segment, and prioritize commercial resellers with the highest potential for Apple business growth, using clear effort-versus-impact criteria.
• Build and expand the assigned reseller network by approaching new partners, presenting relevant business opportunities, and supporting their onboarding into the appropriate commercial and partner programs.
• Work proactively with the lead qualification team to receive qualified marketing leads and convert them into actionable sales opportunities.
• Manage the assigned portfolio of key reseller accounts, define account development plans, monitor progress against agreed objectives, and proactively identify opportunities to increase sales, partner engagement, and business relevance.
• Establish and maintain strong relationships with reseller owners, commercial leaders, sales teams, and other key stakeholders, positioning ASBIS and Apple as long-term strategic business partners.
• Prepare tailored sales presentations, communicate partner program benefits, support commercial negotiations, and ensure consistent follow-up on agreed actions and business opportunities.
• Understand partner economics, margin structures, commercial conditions, and P&L drivers in order to propose business models that support revenue growth and sustainable profitability.
• Maintain accurate and up-to-date account information, pipeline visibility, sales forecasts, and activity tracking in the relevant systems and CRM tools.
• Work closely with business development, sales, marketing, operations, finance, and revenue growth teams to ensure effective partner support and consistent execution of the channel strategy.

• Bachelor’s degree in Business, Marketing, Economics, or a related field.
• 5–10 years of relevant experience in B2B sales, key account management, channel development, or reseller network management within the IT industry.
• Proven track record in developing commercial reseller networks and growing business through partner channels.
• Strong understanding of B2B sales dynamics, reseller business models, partner programs, and channel go-to-market execution.
• Solid financial literacy, including understanding of P&L, margin, pricing, and commercial structures.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Ability to build trusted relationships with senior decision-makers and influence partner priorities.
• Advanced proficiency in Excel, CRM systems, and business reporting tools.
• Proficiency in English and Russian (min. intermediate level).

• Opportunity to work for a financially strong, fast-growing multinational company.
• Constant interaction with global teams of professionals.
• International career opportunities.
• Access to continuous professional development: training, certification programs, events, and team buildings.
• Attractive remuneration package.
• Life events’ gifts, corporate presents and awards, years of service bonuses.