Head of HoReCa sales

Fortuna Distillery is a manufacturing and trading company with its own alcohol production. The company is launching its HoReCa sales direction in the Armenian market. We are looking for a manager who will create and develop this direction, from attracting the first partner establishment to building a team.

• Study the HoReCa market, define target segments and priority development areas, and develop the strategy for launching the direction.
• Create a list of target establishments and plan their acquisition and the organization of the sales process.
• Attract new customers and develop cooperation with key partners: restaurants, bars, hotels, and chains.
• Conduct negotiations and develop a system of commercial terms.
• Ensure the company’s product range and brands are represented and expanded on HoReCa beverage menus.
• Manage accounts receivable, plan and forecast sales.

• Higher education in economics, management, or marketing.
• Experience in a leadership role in FMCG, alcoholic beverages, HoReCa, or distribution, as well as at least 5 years of experience in B2B sales.
• Knowledge of the HoReCa and distribution markets, regulations governing the circulation of alcoholic beverages, and establishment licensing requirements.
• Fluency in Armenian and Russian.
• Understanding of profit and loss statements (P&L), gross margin, and the impact of discounts and deferred payments on financial results.
• Experience working with CRM systems and building and managing the sales process, planning, and forecasting.
• Experience recruiting and managing a sales team.
• Будет плюсом: Knowledge of English will be considered an advantage

• The opportunity to create a new sales direction and build your own team.
• Direct collaboration with the Sales Director and participation in shaping the direction’s strategy.
• Compensation: fixed salary and a percentage commission on sales.