Country sales manager

Are you a commercially driven sales leader who knows how to turn strategy into results? Do you enjoy leading people, building strong customer relationships and creating new business opportunities? Then this could be your next challenge. Make an impact in the Dutch market As Country Sales Manager Netherlands, you will take full commercial responsibility for our business in the Dutch market. You will lead a team of 7 sales professionals, developing their capabilities, driving performance and creating a strong customer-focused sales culture.

• Take ownership of the commercial performance and growth of the Dutch market.
• Lead, coach and inspire a team of 7 sales professionals, creating a culture of accountability, collaboration and continuous development.
• Set clear objectives, priorities and performance expectations and actively follow up on results.
• Develop and execute the country sales strategy and commercial plan in line with our regional and global objectives.
• Build and maintain strong relationships with key customers and strategic partners.
• Be a visible and credible representative of the company in the Dutch market, with customers, architects, designers, contractors, distributors and other key stakeholders.
• Develop a deep understanding of customer needs and ensure a consistently high level of customer satisfaction.
• Identify and develop new business opportunities and actively expand our presence in existing and new market segments.
• Take ownership of key customer negotiations and strategic accounts.
• Monitor market developments, customer needs and competitor activities and translate insights into commercial opportunities.
• Ensure a strong sales pipeline, accurate forecasting and effective use of sales KPIs and data.
• Work closely with Marketing, Customer Service, Product Management, Finance and other functions to maximize customer value and commercial results.
• Represent the company at customer meetings, industry events, and trade fairs.
• Act as a role model for our values and Right Mindset, encouraging ownership, collaboration, customer focus and a strong drive for results.

• A proven track record in B2B sales and sales leadership, preferably within building materials, construction, architecture or another technical/product-driven industry.
• Strong senior-level experience in both project sales, including key account management with general contractors, and relationship-driven sales through large building material distributors.
• Experience working with premium, high-quality or A-brands, with a strong understanding of brand value, market positioning and customer preference.
• Proven experience in leading and developing sales teams, including setting clear targets and expectations and leading by example.
• A strong understanding of the Dutch market and a relevant network of customers and stakeholders.
• A strong customer focus, with the ability to understand customer needs and build long-term partnerships.
• A data-driven and analytical approach, with experience using KPIs, performance dashboards, forecasting and sales analytics to drive Commercial Excellence.
• A results-oriented, positive and entrepreneurial mindset, with the resilience and courage to pursue ambitious goals and overcome challenges.
• Strong negotiation, influencing and communication skills, combined with a transparent and candid leadership style.
• High personal and professional integrity, with a strong sense of ownership and accountability.
• Excellent communication and presentation skills and fluency in Dutch and English.
• Willingness and ability to travel regularly, including internationally (>50%).

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