business development manager in paid social

Z2A Digital is a paid social agency that helps advertisers acquire and grow customers through paid social channels, offering expertise in strategy, creative testing, user acquisition, performance optimisation, measurement, attribution, reporting, and campaign scaling.

• Identify advertisers that could be a strong fit for Z2A's paid social services;
• Build target-account and decision-maker lists from scratch;
• Research companies, their acquisition strategy, and potential paid-social opportunities;
• Prospect through LinkedIn, email, and other relevant channels;
• Build and test outbound sequences and personalised messaging;
• Generate qualified conversations and meetings with marketing and growth decision-makers;
• Understand prospects' current paid-media setup, challenges, objectives, and commercial potential;
• Qualify opportunities based on need, budget, decision process, and timing;
• Introduce Z2A's paid social proposition clearly and commercially;
• Bring Z2A's paid-social specialists into deeper conversations when an opportunity is qualified;
• Test different verticals, target audiences, and messages;
• Use HubSpot and modern prospecting tools to organise and scale outbound activity;
• Attend industry events by researching targets, arranging meetings, approaching relevant prospects, and creating follow-up opportunities;
• Feed market insights back into Z2A to refine its positioning and proposition.

• At least two years of experience driving new business;
• Experience in new-business sales at a marketing or advertising agency, paid-media or advertising technology sales, or selling digital marketing solutions directly to brands;
• Experience creating opportunities from scratch rather than managing an inherited portfolio;
• Enjoys prospecting and is naturally proactive and outgoing;
• Creates opportunities rather than managing them;
• Understands paid social commercially;
• Experiments and uses modern sales technology;
• Hands-on approach;
• Understands paid acquisition topics well enough to hold credible first conversations with Heads of Growth, Heads of Performance, CMOs, or User Acquisition leads;
• Nice to have: understanding of CPA, CAC, ROAS, LTV, creative performance, attribution, campaign scaling, audience targeting, and channel diversification.

• Remote across Europe;
• No conditions specified.