business development manager in advertising

Z2A Digital is a performance-focused advertising agency expanding into branding and paid social. It has spent a decade running programmatic advertising for demanding digital businesses and is bringing a broader offering to market.

• Execute consistent, multi-channel outbound outreach against agreed target lists, personalise messaging within the provided framework, and meet weekly outreach volume and response rate targets;
• Lead initial discovery calls with prospective clients;
• Qualify opportunities using the Z2A Digital discovery framework, including channel fit, budget, timing, and decision-maker access;
• Bring the right specialist into the next client conversation;
• Own day-to-day HubSpot management and keep the pipeline clean;
• Run weekly reports on outreach volume, response rates, meetings booked, and conversion to qualified opportunities;
• Monitor industry news, hires, and funding announcements;
• Flag relevant market signals to the Director of Brand and Media Strategy;
• Prepare for prospect meetings through background research, briefing notes, and tailored materials;
• Follow up after meetings with recap emails, next-step coordination, and scheduling;
• Meet weekly outbound volume and response rate targets during the first 90 days;
• Maintain a clean, prioritised HubSpot pipeline;
• Lead at least five qualified discovery calls with prospective clients during the first 90 days;
• Maintain a consistent flow of qualified meetings into the senior team during the first six months;
• Convert a meaningful share of first conversations into second meetings;
• Contribute directly to at least one new client win.

• 2 To 4 years of experience in business development, sales development, or growth within an advertising agency;
• Demonstrable track record of running outbound campaigns and converting cold conversations into meetings;
• Hands-on experience with CRM tools, with HubSpot preferred;
• Hands-on experience with outbound tooling such as LinkedIn Sales Navigator, Apollo, or similar;
• Familiarity with paid social, programmatic, and performance marketing concepts;
• Understanding of CPI, MMPs, and UA campaigns;
• Ability to hold a credible first conversation with a Head of Growth;
• Strong written and verbal communication skills;
• Ability to adapt tone to different audiences while maintaining the core message;
• Commercially proactive approach to originating conversations, building lists, writing messages, and following up;
• Curiosity about marketing, agencies, and ad tech;
• Organised, detail-oriented, responsive, and reliable;
• Comfortable working productively while a new function and playbook evolve;
• Willingness to bring ideas when something is not working;
• Native or near-native English;
• Not suitable for candidates seeking a strategy or positioning role, a closing role, or an account manager role;
• Nice to have: Direct exposure to app marketing, ecommerce, or DTC clients; additional languages.

• Remote from anywhere in EU.